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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Great company with a fantastic ethos

From the very start, this company has been professional, polite, and most importantly ethical. Highly recommended! Reviewed on: 10th July 2019

Honest pet Insurance

Great company they have great affordable cover for all. Reviewed on: 10th July 2019

1st class

Polite, helpful and willing to talk you throw the whole claims procedure. Reviewed on: 10th July 2019

great price, simple policies

thankfully haven't had to claim for my dog so far, but feel confident that it will be a straight forward process if I do. Reviewed on: 10th July 2019

Pet insurance

Can't fault company and price would recommend to my family and friends Reviewed on: 10th July 2019

Affordable and hassle free

I haven't had to use their services yet thankfully, but I really appreciate knowing that they have a helpline 24/7. Signing up was quick and easy, and they offered a wide variety of cover levels to suit my needs. I wanted a lower excess, which I got, but my monthly payments are still very reasonable. Thoroughly recommended. Reviewed on: 10th July 2019

Quick and easy

Simple to set up and easy to navigate and although not made a claim yet(and hope I never have to), it looks a simple process Reviewed on: 10th July 2019

Excellent service

Claims paid promptly, easy to use. Reviewed on: 10th July 2019

Very good and value for money service

Offers good customer service and very competitive prices Reviewed on: 10th July 2019

Product review

Excellent plan options and really easy to apply for online. And when I had a query the call centre was very polite and helpful. My query was closed down and enabled me to proceed with my plan option. Overall a very satisfying experience. Reviewed on: 10th July 2019

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