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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Easy to set up!

Luckily not had to use my insurance yet but it was easy to set up and good value for money! Reviewed on: 10th July 2019

Amazing cheap and reliable

Trying to find a good pet insurance this one is great they offer so much cover Reviewed on: 10th July 2019

Prompt and efficient service

Our cat hasn’t had any problems until he came up to his 16th year and starting having kidney issues and high blood pressure. Fortunately his medication is covered on our plan as we have to purchase low protein, Prescription food too. Main thing is he’s well and blood pressure is back to normal with his stats better too. Purely pets handled our claim efficiently and paid monies directly into my bank account. Would definitely recommend them. Reviewed on: 10th July 2019

great pet insurance

when our dog needs medical help we do not have to worry about a huge vets bill at the end Reviewed on: 10th July 2019

Great value

Very competitive, and value for money Reviewed on: 10th July 2019

Good service

Never had any problems, renewal process is very easy and competitive prices. Reviewed on: 10th July 2019

Customer service

Excellent company, insurance claims paid promptly would definitely recommend Reviewed on: 10th July 2019

Great service

I took over pet insuramce from a friend who due to illness couldn't keep their belived pet. Unfortunately the dog jad a history of problems but they were so understanding that they have allowed me to keep the existing policy and not have to take out a new one which would have meant the dogs problems would have been excluded. How nice was that! Compassionate considerate, and fabulous Reviewed on: 10th July 2019

very professional company

easy to deal with from first phone call to getting the right insurance cover for my 6 year old Cocker spaniel Reviewed on: 10th July 2019

Very efficient

Efficient in processing claims and pay quickly Reviewed on: 10th July 2019

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