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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Brilliant insurance

Great cover at an amazing price. Would definitely recommend Reviewed on: 10th July 2019

Great Insurer

Had my cat insured with them for number of years and never had an issue. Great communication and customer service. Reviewed on: 10th July 2019

Pet insurance

Having used many different pet insurances over the years we have at last found the best . Both our terriers are insured and at a very reasonable premium and excess. Also the ease of contact regarding any issues. We have recommended Purely Pets to friends and family. Many thanks Rosemary and Tim , not forgetting Teddy and Lexie . Reviewed on: 10th July 2019

Simply the best

Purely pets just ooze class and have been absolutely brilliant whenever we have needed them, my dog is very accident prone and having them helping us has been a god send Reviewed on: 10th July 2019

excellent customer experience

from purchase of insurance through to claims - excellent customer experience by friendly, prompt and efficient staff. Reviewed on: 10th July 2019

Fantastic Service

They have and still provide a first class service with my claims for my dog. I would 100% highly recommend Purely Pets Reviewed on: 10th July 2019

Great Service

Excellent company, great service, never any problem with claims and everyone you speak to is always so friendly! Reviewed on: 10th July 2019

Great Customer Service

I haven't had to make any claims but when I first purchased the insurance I was very close to making one and as it had been early days I was quite worried. The customer service was great and said I was covered and should have no problem if I needed to make a claim. Reviewed on: 10th July 2019

No problems

I would recommend Purely Pets as they are helpful and easy to have pet insurance with. No issues Reviewed on: 10th July 2019

Great

Great cover for my animals with the multi-pet discount. Reviewed on: 10th July 2019

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