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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
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10%
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1%
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2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM
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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

2
With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024
PP's avatar
PP

Excellent

5
Deal with claims efficiently very pleasant Reviewed on: 10th July 2019
Angelina Nelson's avatar
Angelina Nelson

No hassle insurance claim

5
Having recently made a claim through my vet for treatment to my dog I found the whole claim process to be very straightforward and hassle free Reviewed on: 10th July 2019
Declan Crotty's avatar
Declan Crotty

Excellent value for money from a company who simply specialise in the field rather than jack of all trades and master of none!

5
See above, I can’t recommend them enough Reviewed on: 10th July 2019
Jill Parkinson 's avatar
Jill Parkinson

Easy to use and great value

5
Easy to deal with, not too much paperwork Reviewed on: 10th July 2019
AW32's avatar
AW32

One of the best reasonably priced pet insurances I have ever had

5
When my very old Labrador was nearing his end of life they helped me enormously with the vets fees to keep him as comfortable as possible through his last year. Well done to them! Reviewed on: 10th July 2019
Diana Stickley's avatar
Diana Stickley

Excellent

5
A pure treat for my dogs. A treat they ànd we would keep coming back too! Reviewed on: 10th July 2019
T Brown's avatar
T Brown

No nonsense pet insurance

5
Easy to set up, good customer service. Would highly recommend Reviewed on: 10th July 2019
Kia's avatar
Kia

Prompt payout

4
I cannot comment on competitiveness as with an 18 year old cat I am locked into Purely Pets as nobody will cover her pre-existing condition, but Purely Pets are continuing cover and paying claims promptly. However the Premium was adjusted by them at the last annual renewal and if it continues to escalate I might not be able to afford another year. Reviewed on: 10th July 2019
thecawthrays's avatar
thecawthrays

No fuss

4
Simple, cheap, no fuss pet insurance Reviewed on: 10th July 2019
Silo's avatar
Silo

Based on past experience

5
Very helpful careing staff have been with them for 4 years they try to keep price increases reasonable. Easy to get hold of what more can i say Reviewed on: 10th July 2019
Chris jeffs's avatar
Chris jeffs

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