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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
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0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM
Visit provider site Read all reviews See your review

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

2
With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024
PP's avatar
PP

Value for money and super efficient

5
Very good value for money and process claims very quickly. Support service available to pet owners is really good too. Reviewed on: 10th July 2019
PNKnight's avatar
PNKnight

Great pet insurance

5
Easy to sort, compare and buy pet insurance Reviewed on: 10th July 2019
Clairej91 's avatar
Clairej91

Fantastic service

5
I have been with Purely Pets for 3 years and the customer service is excellent and when we had to make a claim it was fast and no quibble Reviewed on: 10th July 2019
Karen Middleton's avatar
Karen Middleton

Brilliant

5
Great and east company to deal with Reviewed on: 10th July 2019
Stacey 's avatar
Stacey

Great service

5
Had to call Purely Pets for a renewal quote and the advisor was brilliant - I challenged him on the price and he was able to offer me a better deal! Reviewed on: 10th July 2019
Dave Nolan's avatar
Dave Nolan

good service

4
this company dealt with my 'pet claim' very efficiently and fast. also offer a very fairly priced pet insurance that covers the pet as they get older as well. Reviewed on: 10th July 2019
Elaine Lonsdale's avatar
Elaine Lonsdale

Great

5
Very easy to deal with. Less costly than the well known companies but just as good. Reviewed on: 10th July 2019
Simon's avatar
Simon

Ben & Buddy

5
I have a 3 year old moggie and a 2 year old begale, I am very happy with the customer service and think we will have a life long contract with purley pets. Reviewed on: 10th July 2019
Maryann's avatar
Maryann

Z

4
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Peter Kissane's avatar
Peter Kissane

Great service

5
Had to claim for my dog following a vet visit after eating something he shouldn’t have. The process to put my claim in was simple Reviewed on: 10th July 2019
Hannah McIntyre's avatar
Hannah McIntyre

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