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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Outstanding service

Our kitten broke her leg, which was very upsetting and stressful. Purely pets were super and very supportive when I called them. They sorted all payments to the hospital etc and took that stress completely away from us. Would highly recommend. Reviewed on: 10th July 2019

Excellent product

Very high level of cover at an extremely competitive price Reviewed on: 10th July 2019

Pet tastic

I am very happy with the comprehensive cover offered at a very competitive rate. The communication and the ease of purchasing the policy was also very good. Thank you Reviewed on: 10th July 2019

Amazing insurers

I've had to claim 3 or 4 times with Purely Pets after having a rather poorly kitten. They made everything so easy from filling in the forms to having communication every step of the way. Amazing work!! Reviewed on: 10th July 2019

Very good company

Had to call to query the policy, received a great service with friendly people to help Reviewed on: 10th July 2019

Very good

Fantastic customer service and very quick. Reviewed on: 10th July 2019

Purely pets insurance

Have been a dog owner for over 50 years and have had experience of diverse pet insurance companies during this time. I have found Purely Pets to be a very good company to be with. Competitive rates and great range of policies to meet individual needs/preferences. Staff are so helpful, knowledgeable and courteous. Reviewed on: 10th July 2019

Great value and service

Really good from start to finish, also very easy to change details wehn moved house Reviewed on: 10th July 2019

Professional

Simple,no hassle pet insurance,monthly payments and complete peace of mind for “Duke” Reviewed on: 10th July 2019

Brilliant service

Every time I have called Purely pets I have spoken to a friendly, helpful and concerned member of the team. It was easy and straight forward and would highly recommend this company Reviewed on: 10th July 2019

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