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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Excellent Insurance company. Nice/Easy and clear

Insured our Dog with Purely pets. Information was clear and good price. Made it an easy decision to go with them. Reviewed on: 10th July 2019

The extra mile...

I'd only been with Purely pets a couple of years when my beloved pet was diagnosed with kidney failure. They paid for all his treatment to keep him comfortable until the time came to let him go. They then wrote to me offering condolences and said they would cancel his policy - no upsetting phone call required. I THEN received a partial refund for the unused premium I'd paid for him - I hadn't even thought about this, much less requested it! Truly compassionate and half the price of my previous 'robotic' Insurance company. Reviewed on: 10th July 2019

First class claim service

Having claimed for my Oscar a couple of times no hassle at all and premium only increased a small amount Reviewed on: 10th July 2019

Compassionate efficiency

One of beloved dogs died prematurely following some significant and expensive veterinary examinations that revealed a terminal situation for her. Purely Pets have a great claims process with excellent transparency matched with a human side that understood the pain of the loss. The claims were assessed and settled quickly exactly within the terms of the policy. Delighted my other dog continues to be covered by them. Gary Mitchell Reviewed on: 10th July 2019

Brilliant company

I could not rate Purley Pets enough. When we had some issues with our dog at the beginning of the year they were so helpful and informed me of the status of the claim we made. Reviewed on: 10th July 2019

5 star customer service

Best customer support and service and great value for money! Reviewed on: 10th July 2019

Pet insurance

Looked around and heard a lot of bad reviews about a lot of different company's this one had some good feedback so took a chance and they have looked after my bulldog great with his medical care fantastic company Reviewed on: 10th July 2019

Good value

I have had my dog Ola's insurance with Purely Pets since she came to live with me at 2 years old. She was an ex police dog and then became my much loved pet. Last year she was very poorly and Purely Pets took some of the stress out of it by settling claim in a short time Reviewed on: 10th July 2019

Too pet insurance

Although we have not had cause to claim very often, when we have, the claim has been handed efficiently Reviewed on: 10th July 2019

Very professional

Have made a few claims and never any issues or problems on getting paid Reviewed on: 10th July 2019

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