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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Excellent insurance

Superb customer service and great product. Reviewed on: 10th July 2019

Positive Experience

No fuss , fast, efficient claim and call handling . Extremely supportive team processing requirements seamlessly . Energetic and effective call handling offering straightforward clear advice Reviewed on: 10th July 2019

The only choice for pet insurance

Very good prices, you get alot for your money and your insurance documents are easy to access via the Internet. Cannot recommend purely pets enough Reviewed on: 10th July 2019

Never had a problem and competitive prices

Very competitive prices which is why I chose to insurance my dog with Purely Pets. Never had any problems. Reviewed on: 10th July 2019

Quick and affordable pet insurance

Having piece of mind when it comes to your pet is so important and with Purely Pets you have this. Easy to setup online and affordable, everything you could possibly hope for. Reviewed on: 10th July 2019

Great service!

Looking after my dogs since day one! Great service to ensure I am happy with the cover available Reviewed on: 10th July 2019

Outstanding service

I have been claiming for many years now as my dog has lymphoma and is on chemo and they always pay without any problems. My dog wouldn't be here now if it wasn't for their help. Reviewed on: 10th July 2019

The Very Best

A really excellent pet insurance provider Reviewed on: 10th July 2019

Good Company

No problem getting insurance claim paid Reviewed on: 10th July 2019

Alright

Nice pics of dogs and good customer service. Reviewed on: 10th July 2019

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