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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Purely Pets are pawfect xx

I would like to review if and when l have to make a claim Reviewed on: 15th July 2021

Easy to contact and excellent service

I am kept updated regularly via email and find the process of submitting claims very easy to follow Reviewed on: 15th July 2021

Good customer service

There was a delay with my claim and when I spoke to customer service, they were very informative saying there was a massive backlog and they were very sorry. They gave me some money off my bill for compensation and I was very happy with their service Reviewed on: 15th July 2021

Just what We wanted

Thankfully we have not had to use our insurance but we have peace of mind should we ever need to Reviewed on: 15th July 2021

Best Pet Insurance cover by far

Purely Pets, is in my opinion not only an insurance company that provides a comprehensive cover but has tailored its cover to suit all clients and their budgets Reviewed on: 15th July 2021

Friendly and helpful

Every time we have had to use our insurance they have always been friendly and helpful. They have answered our queries quickly and professionally. Reviewed on: 15th July 2021

Great company!

Great customer service and clear explanations of the policies Reviewed on: 15th July 2021

Looking out for your pets

We looked at a few different companies but found surely pets have everything pet owners should nei Reviewed on: 15th July 2021

New Insurer for my pets

Have not yet had this insurer long enough to make a claim, but cover and value seem very good Reviewed on: 15th July 2021

Amazing company

Having had many pets & insurance from different companies over the years, purely pets was the easy application with the highest cover. Everything is all in one place online & we dont receive any spam just yearly updates on the insurance payments & cover levels Reviewed on: 15th July 2021

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