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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Great so far

I’ve only been with purely pets a short time. I’ve not made a claim yet but had a couple small vet trips and called insurance to inform them incase something got worse. Both times the customer service was lovely and helpful. They made sure I knew what to expect and that I fully understand my policy l. I would highly recommend this company to anyone with pets. Reviewed on: 15th September 2020

very helpful

any ti,me ive had a question about my insurance they have been very helpful. Reviewed on: 15th September 2020

Amazing service quick and easy

We were looking for a company that covered many areas at a good price. This was a great deal Reviewed on: 15th September 2020

Great pet insurance for an affordable price

I have two Cockapoos and knowing that they are covered with such great insurance puts my mind at ease Reviewed on: 15th September 2020

This is how pet insurance should be!

I never write reviews but I was so impressed at how simply and efficiently my claim was dealt with that I wanted to support a business doing great work. Reviewed on: 15th September 2020

Fantastic pet insurance

Excellent service and value for money especially insuring multiple pets ! Highly recommend ! Reviewed on: 14th September 2020

Fantastic and fast response

I have been with Purely Pets for several years and have always received a very high standard of service with very friendly and professional staff, have never had any issues at all and would highly recommend them to all my family and friends Reviewed on: 14th September 2020

amazing pet insurnce

great price and not complicated registering process Reviewed on: 14th September 2020

Always happy to answer my questions

Just always happy to answer any questions you may have or clarify anything you need Reviewed on: 14th September 2020

Peace of mind insurance for our furbaby

Not had to make a claim yet but find that any calls we made about the policy were answered promptly and was pleased to hear they have a 24 hour helpline that is/will be very useful Reviewed on: 14th September 2020

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