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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
100% decrease in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM
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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Excellent Insurance Service

5
fantastic, friendly, informative, intelligent staff wHo immediately Put you at ease and make every so simplified. . It’s a pleasure to speak with them on sometimes not such great occasions, I am such a worrier but that is where their reassurance. And genuine care shines through. Than K you so much. Reviewed on: 13th September 2020
E Parry's avatar
E Parry

Professional and personal.

5
Supported through difficult times with quick responses, which were appreciated. Reviewed on: 12th September 2020
Sharon O'Connor's avatar
Sharon O'Connor

Absolutely amazing, highly recommended

5
I have been with Purely Pets for a few months now and they have been so supportive and helpful with getting me the best deal with Bobo my dog. So wonderful! Reviewed on: 12th September 2020
Gernaine Louise Thomas's avatar
Gernaine Louise Thomas

The best pet insurance out there!

5
I’ve sadly, had to make numerous claims for two of my little dogs over the last couple of years and there has never been a hitch - each claim was seamless and any time I’ve had to call their office, the customer service has been great! I would never use anyone else for my pooches! Reviewed on: 12th September 2020
Debbie Levey's avatar
Debbie Levey

Purely pets insurance awards

5
Well mannered and pleasant staff who were very helpful and patient explaining how the policy would work. The staff went above and beyond their job description to answer all my questions Reviewed on: 12th September 2020
L Matthews 's avatar
L Matthews

Amazing Pet Insurance

5
Have been with Purely Pets for nearly 10 years. I have never had anything but excellent customer service. Always pay out quickly and are not as expensive as other insurers. Will always use them for my pets. Reviewed on: 12th September 2020
Sharon Jones's avatar
Sharon Jones

Simply the best

5
Purely Pets were the cheapest I could find for my 8year old dog. I find them very helpful and friendly straight forward to deal with just what I was looking for. Reviewed on: 12th September 2020
Marice Thomas's avatar
Marice Thomas

Great service received every time

5
I have been with Purely Pets for a few years and have always received a great service whenever I’ve had to make a claim. Very helpful people on the end of phone when contacted and never ahead to wait long for payments to go through. Reviewed on: 12th September 2020
Luisa Ashcroft's avatar
Luisa Ashcroft

Trustworthy.

5
We have not had to use you yet but should we have to I feel very confident that you would deal with a claim fast and honestly. I have only heard good of your company. Reviewed on: 12th September 2020
Sandra Poulter's avatar
Sandra Poulter

Yes!

5
I always get treated like a valued customer when I speak to the Purely Pets team and there is no question they cannot answer or problem left unresolved. Thank you Purely Pets! Reviewed on: 12th September 2020
Dean Webb's avatar
Dean Webb

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