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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Professional and personal.

Supported through difficult times with quick responses, which were appreciated. Reviewed on: 12th September 2020

Absolutely amazing, highly recommended

I have been with Purely Pets for a few months now and they have been so supportive and helpful with getting me the best deal with Bobo my dog. So wonderful! Reviewed on: 12th September 2020

The best pet insurance out there!

I’ve sadly, had to make numerous claims for two of my little dogs over the last couple of years and there has never been a hitch - each claim was seamless and any time I’ve had to call their office, the customer service has been great! I would never use anyone else for my pooches! Reviewed on: 12th September 2020

Purely pets insurance awards

Well mannered and pleasant staff who were very helpful and patient explaining how the policy would work. The staff went above and beyond their job description to answer all my questions Reviewed on: 12th September 2020

Amazing Pet Insurance

Have been with Purely Pets for nearly 10 years. I have never had anything but excellent customer service. Always pay out quickly and are not as expensive as other insurers. Will always use them for my pets. Reviewed on: 12th September 2020

Simply the best

Purely Pets were the cheapest I could find for my 8year old dog. I find them very helpful and friendly straight forward to deal with just what I was looking for. Reviewed on: 12th September 2020

Great service received every time

I have been with Purely Pets for a few years and have always received a great service whenever I’ve had to make a claim. Very helpful people on the end of phone when contacted and never ahead to wait long for payments to go through. Reviewed on: 12th September 2020

Trustworthy.

We have not had to use you yet but should we have to I feel very confident that you would deal with a claim fast and honestly. I have only heard good of your company. Reviewed on: 12th September 2020

Yes!

I always get treated like a valued customer when I speak to the Purely Pets team and there is no question they cannot answer or problem left unresolved. Thank you Purely Pets! Reviewed on: 12th September 2020

Fantastic insurance company

Very impressed with the customer service and overall effectiveness of my cover. Very quick to respond to queries and also with payouts. Reviewed on: 12th September 2020

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