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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

They really care

I love how Purley Pets really care! They offer 24/7 verinary help which is so useful for getting advice Reviewed on: 12th September 2020

Good value

I've insured my pets, past and present with Purely Pets. I have found the close to be fair and the help I got when I needed to claim was great. Still using them now and will continue to do so. Reviewed on: 12th September 2020

Claim

Had a claim and it was all finalised within a couple of weeks and straightforward Reviewed on: 12th September 2020

Excellent

Never had a problem. Professional and brilliant service Reviewed on: 12th September 2020

Fantastic easy set up

This company made things very easy to set up my 3 policies with the least amount of fuss, very price competitive Reviewed on: 12th September 2020

Value

I haven't claimed yet but they have the best price for excellent cover Reviewed on: 12th September 2020

Highly recommended

When our dearly loved doggie was suddenly taken seriously we had to act fast. .After a 3 day stay in hospital, in which they saved his life. Purely Pets, without questions or delay paid the hospital pronto. Just what we needed as we were all traumatised enough. Thank you Purely Pets. That is what I call 1st class + customer service Reviewed on: 12th September 2020

Fantastic!

Friendly and helpful customer service, efficient and give sound advice. Good, clear insurance options to choose from. No hidden extras. Choose these without hesitation! Reviewed on: 12th September 2020

Great value, easy to use website

Our Mollie is getting on in year's and we want to do the best for her. This policy gives us what we need for our peace of mind. Reviewed on: 12th September 2020

Reliable and great

These guys are so reliable when I need them. I have two cats and would never think of changing insurance providers for my moggies. I also have the peace of mind knowing that if (heaven forbid) they get something long term or recurring, we're still covered. Reviewed on: 12th September 2020

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