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Purely Pets: Pet insurance reviews

4.70
Based on 2,029 reviews, last reviewed 24th Oct 2025
100% increase in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
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1%
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0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Rebranded and didn't receive paper renewal notice. Rebranded and didn't receive paper renewal notice. Policy for £4000 with a £200 excess (all you could get for senior dogs) increased to £2400 that was... Read more Reviewed on: 24th October 2025
Claire Burns's avatar
Claire Burns

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2029)

Peace of mind

5
A great service offering peace of mind with the reassurance that my pet is covered no matter what Reviewed on: 12th September 2020

Brilliant Service

5
Had to make a claim earlier this year, settled without any queries Reviewed on: 12th September 2020

have been satisfied on the very rare occasion when help was needed

5
Have 3 working cocker dogs as family pets. One needed major surgery 3 years ago and PP was tortally supportive Reviewed on: 12th September 2020

Good insurers

4
We’ve been with pp now for 3years can’t find anyone the better them Reviewed on: 12th September 2020

Affordable & There When You Need Them

5
These guys insured my dog when many others (including the one I had at the time) wouldn't touch him after having a tumor removed. Where others saw the chance to exploit money from me or quote so high we could never afford them, Purely Pets offered a senisible, affordable & reasonable rate which meant we can keep our little guy alive and healthy for much longer. For that I will always be greatful Reviewed on: 12th September 2020

Simple and efficient service

5
easy to understand and quick to respond. Feels like they care about my pet Reviewed on: 12th September 2020

Purely good value for money

5
Have had 3 dogs insured through Purely Pets. Unfortunately had to claim for 1 who had liver issues then a dislocated hip. The response was quick and empathetic and all the staff were very helpful. My vets were impressed as payment was quick and direct to them. Would, and have recommended to many. Reviewed on: 12th September 2020

Amazing value, comprehensive coverage.

5
Very pleasant customer service, I’m sure I’ll be with this company for a while. Offers such value and their cover is one of the best I’ve seen. Reviewed on: 12th September 2020

Great customer service

5
Got through straight away when I rang them very helpful and friendly. Reviewed on: 12th September 2020

Straightforward and easy access

5
Very handy having online portal for easy access Reviewed on: 12th September 2020

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