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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Rhodesian Ridgeback

No trouble at all with purely pets insuring my Rhodesian Ridgeback, a lot of insurer's Won't do this!! I always use them every year. Easy to contact really friendly and keep me updated via emails Reviewed on: 10th September 2020

Excellent service

Purely Pets were excellent when we needed to claim for our cat, Neville, when he fractured a toe and had to have multiple X-rays, etc. The claim was easy to process online, handed it all over to our vets and Purely Pets paid out within a few weeks. Highly recommended ! Reviewed on: 10th September 2020

Value for Money!

Purely Pets offer great value for money and offer a variety of cover to suit everyone’s needs! Reviewed on: 10th September 2020

Fabulous value for money. Great service to boot!

First time customer and I have had a great experience so far! Reviewed on: 10th September 2020

Hassle free, quick, value fir money

Have three pets insured and transferring a fourth this month. Great value and easy to deal with. Reviewed on: 10th September 2020

Quick Payment

Luckily I have only had to make one claim on my pet insurance since being with them. The claim however was dealt with professionally and payment to our vets was completed without any hassle. Reviewed on: 10th September 2020

Dogs insurance claim

No hassle, very quick response and claim payments made between Purely Pets and our vets. Took the stress out. Reviewed on: 10th September 2020

Great customer service

Easy to set up, easy to claim and payments received in good time. Having confidence they are there when needed, but hoping never to have to use them. Thanks Darran Reviewed on: 10th September 2020

Second time round

Just lost a lovely dog insured through you and about to take out a policy for my new dog! Reviewed on: 10th September 2020

Great cover

Intuitive online website, easy to use and select cover options. Cover is excellent value for money and save me a considerable amount instead of continuing the insurance cover with my previous provider. The excess values were cheaper as well. An all round winner for me with an award winning pet insurer. Reviewed on: 10th September 2020

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