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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.8 (2029 reviews)

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4.71

Based on 2,029 reviews, last reviewed 24th Oct 2025

100% decrease in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Rebranded and didn't receive paper renewal notice. Rebranded and didn't receive paper renewal notice. Policy for £4000 with a £200 excess (all you could get for senior dogs) increased to £2400 that was... Read more Reviewed on: 24th October 2025

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2029)

Review of the Purely Pets, Pet insurance:

John Wick Era

Let me tell you about this company. I have had a year plus ongoing complaint so much so I'm first name terms with the Escalations team. Anyway that aside. Monday morning 4am my beautiful dog takes a negative turn, I do what anyone would do which is call the vet, I rush to the out of hours vet which is half an hour away. By 5am I'm crying and being informed that she has heart failure and her lungs are full of fluid. The choices are to try and pain relief and do as much as they can or euthanasia. Can't even say it without getting upset. What I should have done is consult the small print of my policy because, I should have left her on oxygen and comatose for 43 days which is then 36 months. Because guess what these sneaky something-holes have inserted into there contract. No cementation fees until your policy is 36 months. Mine was 34 weeks and 2 weeks. You're reading this going - well no big deal that's the policy. Yeah I get that. That doesn't diminish the overall standard of fights I've had with Purely Pets and this is the topper. I mean come on, what kind of clause even is that? In many ways it isn't even about the money £300 it is what it is. Its the rawness of feeling. See how you feel if you fall foul of being unfortunate of these. Reviewed on: 14th February 2024

Helpful

It was almost a pleasure giving money away when dealing with Purely Pets. Found them to be very helpful. Reviewed on: 9th October 2021

Value for money.

Switched from another pet insurer to Purly Pets as they were cheaper for better cover for my dog. Reviewed on: 9th October 2021

great pet insurance

good quality pet insurance that is easy to access Reviewed on: 7th October 2021

Excellent company

On the occasions when I’ve had to call their customer service is faultless and problems are dealt with speedily. Reviewed on: 7th October 2021

Value for money

Purely Pets gives you peace of mind at a very reasonable price. If you are on a limited budget then Purely Pets is definitely for you. Reviewed on: 7th October 2021

Peace of Mind

If we really love our pets, as the vast majority of pet owners do, we want the very best for them. I get the peace of mind from knowing that Izzy is insured by one of the best and maybe the best pet insurance company around. John Marsh Reviewed on: 7th October 2021

Exceptional service

My miniature schnauzer developed diabetes recently. I am so thankful that I had the good sense to have taken out insurance with P P years ago. I have found them to be helpful and responsive on every occasion Reviewed on: 7th October 2021

Simple and quick

When your pet insurance company puts up your yearly premium at an extortionate amount when you haven't even claimed it was time to start looking. I didn't have to look far as Purely Pets stood out straightaway. Easy to use and choose level cover and and a good price and far cheaper than my previous provider. The lady on the phone was so helpful and would recommend using their service. I'm staying with this cover. Reviewed on: 7th October 2021

Helpful and friendly

When Ava was extremely poorly last year, Purely Pets didn’t hesitate to settle the vets bills. I even had a phone call from a lady asking how Ava was doing. On another time when our lovely Nina was suffering and too poorly to be taken to the vets to be PTS, they paid for the vets costs. Reviewed on: 7th October 2021

Fantastic company !

They have been brilliant ,have both our dogs insured with them and one has had lymphoma since Feb 2020 ,claims have been a breeze ,don't know what we'd have done without them ! Reviewed on: 7th October 2021

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