Write a review

Go to business site

Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

View other Purely Pets products

4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

Visit provider site Read all reviews See your review

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Great value excellent cover

Speedy service very friendly with great levels of cover for the price Reviewed on: 10th September 2020

Simple, efficient service

The sign up process was easy and simple because the documents were in plain English. We also had to make a claim that was processed efficiently without having to jump through lots of hoops. Reviewed on: 10th September 2020

Fantastic experience

One of my best insurance experiences to date - fantastic price, simple process to make claims, great communication - overall, an insurance company I trust! Reviewed on: 10th September 2020

Satisfied pet owner

Having had to speak to a customer service advisor, I found the whole experience easy and effortless. They got my query answered and made me feel at ease. I would certainly recommend purely pets Reviewed on: 10th September 2020

Brilliant cover and super helpful

Very supportive when we had to make a claim for major surgery on our beloved dog. Excellent customer service, so helpful at every stage. Highly recommended. Reviewed on: 10th September 2020

Best ever

Just joined purely pets and our dog was really poorly had to put a claim in. It was so easy and settled very quick. Can’t fault you Reviewed on: 10th September 2020

Best communication!

They always update with the latest news! Very friendly! Reviewed on: 10th September 2020

Great insurance company

I’ve had no problems with purely pets! And very competitive on price. Would recommend Reviewed on: 10th September 2020

Great monthly prices!

Changed to this provider and got the same level of cover as I had with a previous provider but for so much cheaper! Reviewed on: 10th September 2020

So easy.

Effortless insurance. 24hr helpline is a god send. Reviewed on: 10th September 2020

Alternative products

Pet Insurance
from MiPet Cover 4.78 from 739 reviews
Pet insurance
from CoverMy Pet 2.08 from 24 reviews
Pet Insurance
from E&L 2.50 from 5 reviews

Join Smart Money People

Keep up to date on ratings of your favourite businesses. Find out about our awards and write new reviews with ease

Create an account

News, guides and insight from our team

View resource hub