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Purely Pets: Pet insurance reviews

4.37
Based on 2,031 reviews, last reviewed 26th Jun 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Don't bother! They don't pay out! Wish I had read reviews before signing up with these complete charlatans! Submitted a claim for £337.50 for an emergency out of hours appointment for... Read more Reviewed on: 26th June 2026
Paul N's avatar
Paul N

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2031)

Great value and great service

5
Significantly cheaper than my previous insurer with same cover. Also, lower excess. Sadly I needed to claim & their initial advice was sound and the claim process was easy and quick. Reviewed on: 10th September 2020

Simply purrfect

5
Fortunately I have not had to contact much, but when I have always had a quick and efficient experience Reviewed on: 10th September 2020

Great choice

5
Very easy to use and helps with al your needs Reviewed on: 10th September 2020

The company that cares for my pets

5
Purely pets is not just an insurance company. They truly do care for the welfare of pets. It’s not about ‘money’ it’s about what is best for that animal. And that’s how it should be. Reviewed on: 10th September 2020

Rip off

1
My policy renewal nearly doubled... (from £75 a month to £130), needless to say I’d did not renew., and for this reason I will never recommend them again. Social media is a powerful platform to get information across to people.,, which I will be using... Reviewed on: 10th September 2020

Brilliant

5
Scary time for my pup after visiting for gut infection, had the best advice from purely pets on what to do. Great customer service and would highly recommend Reviewed on: 10th September 2020

Excellent

5
Keep you up to date at all times when claiming and very efficient Reviewed on: 10th September 2020

No hidden costs

5
Friendly, knowlegeable and exceptional support from customer service staff, open and honest service, with no hidden costs. Highly recommended. Reviewed on: 10th September 2020

Amazing

5
Great service! Never left on hold for long and the service is always great! Reviewed on: 10th September 2020

Excellent friendly service

5
Dobby sliced leg open on glass and we were well supported Reviewed on: 10th September 2020

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