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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Great choice

Very easy to use and helps with al your needs Reviewed on: 10th September 2020

The company that cares for my pets

Purely pets is not just an insurance company. They truly do care for the welfare of pets. It’s not about ‘money’ it’s about what is best for that animal. And that’s how it should be. Reviewed on: 10th September 2020

Rip off

My policy renewal nearly doubled... (from £75 a month to £130), needless to say I’d did not renew., and for this reason I will never recommend them again. Social media is a powerful platform to get information across to people.,, which I will be using... Reviewed on: 10th September 2020

Brilliant

Scary time for my pup after visiting for gut infection, had the best advice from purely pets on what to do. Great customer service and would highly recommend Reviewed on: 10th September 2020

Excellent

Keep you up to date at all times when claiming and very efficient Reviewed on: 10th September 2020

No hidden costs

Friendly, knowlegeable and exceptional support from customer service staff, open and honest service, with no hidden costs. Highly recommended. Reviewed on: 10th September 2020

Amazing

Great service! Never left on hold for long and the service is always great! Reviewed on: 10th September 2020

Excellent friendly service

Dobby sliced leg open on glass and we were well supported Reviewed on: 10th September 2020

The peace of mind at worrying times

It was such a massive weight lifted off us knowing we had our dog covered fully when she needed emergency surgery for bladder blockage. Knowing she was going to be treated ASAP and the cost covered. Reviewed on: 10th September 2020

Excellent value

Very easy to obtain policy and at a good price. Thankfully not had to make a claim yet Reviewed on: 10th September 2020

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