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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Cat insurance

Before purchasing pet insurance I did extensive research online and found Purely Pets to be the best value for price on the market. I completed my order online with no issues. Haven't had to make a claim yet but I'm sure if there's ever a need it will be just as easy. Reviewed on: 10th September 2020

Still waiting for claim to be resolved

Over 12 days from point of right info been sent assor Dog had tumor removed late may claim still not resolved party communcation between vet and insures then info between vet and kc not matching how to get a resolution soon Reviewed on: 10th September 2020

Pet Insurance for my dog.

Found Purely Pets the best value for money, quick and easy to use their on line website ! Reviewed on: 10th September 2020

Brilliant insurance

We’ve been with Purely Pets for 8 years and can’t recommend them highly enough. Always a pleasure to deal with and fast to pay claims. One of best decisions we made as pet owners! Reviewed on: 10th September 2020

Pure pet professionals

True professionals who put your pet first, Polo is in safe paws. Reviewed on: 10th September 2020

Simply the best

Had no worries. All payments gone through no problems. Reviewed on: 10th September 2020

Helpful advice

In these difficult times I have found the people at the end of the phone line both helpful and informative. They have dealt with my problems in a polite and cheerful manner. It’s just a shame the insurance seems so expensive now that my dog is older but I know that is inevitable. I have always had a good deal with my claims. Reviewed on: 10th September 2020

Quality needn't be expensive

My pet insurance has been comprehensive and competitively priced. You never want to have to use your insurance but if I do, I expect it to be simple and straightforward. Reviewed on: 10th September 2020

1st time Purley Pets Insurer

Switched to purely pets this year as very competative now my dog is 8. For the first time ever in that time we have had to claim for a heart issue. They were very easy to deal with sympathetic,quick and settled well within their timescales. Removed the stress from the experience. Reviewed on: 10th September 2020

Clear, easy to understand insurance

We have our cat Luna insured with Purely Pets. Obtaining the insurance was quick and easy. They offered a competitive price for a decent level of cover. Terms were clear and easy to understand. We haven’t had to make a claim with them but I would definitely consider them again at renewal. Reviewed on: 10th September 2020

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