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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,029 reviews, last reviewed 24th Oct 2025
100% decrease in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Rebranded and didn't receive paper renewal notice. Rebranded and didn't receive paper renewal notice. Policy for £4000 with a £200 excess (all you could get for senior dogs) increased to £2400 that was... Read more Reviewed on: 24th October 2025
Claire Burns's avatar
Claire Burns
Read all reviews See your review

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2029)

Review of the Purely Pets, Pet insurance:

John Wick Era

1
Let me tell you about this company. I have had a year plus ongoing complaint so much so I'm first name terms with the Escalations team. Anyway that aside. Monday morning 4am my beautiful dog takes a negative turn, I do what anyone would do which is call the vet, I rush to the out of hours vet which is half an hour away. By 5am I'm crying and being informed that she has heart failure and her lungs are full of fluid. The choices are to try and pain relief and do as much as they can or euthanasia. Can't even say it without getting upset. What I should have done is consult the small print of my policy because, I should have left her on oxygen and comatose for 43 days which is then 36 months. Because guess what these sneaky something-holes have inserted into there contract. No cementation fees until your policy is 36 months. Mine was 34 weeks and 2 weeks. You're reading this going - well no big deal that's the policy. Yeah I get that. That doesn't diminish the overall standard of fights I've had with Purely Pets and this is the topper. I mean come on, what kind of clause even is that? In many ways it isn't even about the money £300 it is what it is. Its the rawness of feeling. See how you feel if you fall foul of being unfortunate of these. Reviewed on: 14th February 2024
Andrew's avatar
Andrew

Excellent service

5
Excellent service hassle free quick settlement of claims polite helpful courteous staff Reviewed on: 7th October 2021
June Lally's avatar
June Lally

Simply the Best.

5
Out of all the Insurance Companies I have used for my pets, this one gets the prize. Reviewed on: 7th October 2021
Debs Littlejohns's avatar
Debs Littlejohns

Excellent company

5
Friendly very informative staff Great price for the cover Reviewed on: 7th October 2021
Gill Davies's avatar
Gill Davies

Excellent service

5
Excellent service to us and very understanding when had to claim for our dog. Well done Reviewed on: 7th October 2021
Paul Rowe's avatar
Paul Rowe

Highly recommended Purely Pets.

5
The lady that took my call was so helpful.I always use Purely Pets as they are excellent in every way.I am more than happy with the cover they have provided,it gives me peace of mind if I need answers to any problems they are only a phone call away. Reviewed on: 7th October 2021
Carmel Donnelly 's avatar
Carmel Donnelly

A great find.

5
After searching high and low for pet insurance for the age my doggie is, I found purely pets. My baby girls is nearly to be 10 years old. I'm so happy these guys took her on. Thank you for that. Reviewed on: 6th October 2021
Liza mcguire 's avatar
Liza mcguire

Easy to set up and very helpful website.

5
Easy to set up online and to speak to a member of staff. They are all very helpful and polite. They price is very good too. Reviewed on: 6th October 2021
ann molyneux's avatar
ann molyneux

Would Highly Recommend

5
Great customer service, easy to apply for a claim, friendly and professional. Wouldn't go elsewhere. Highly recommend Reviewed on: 6th October 2021
Sarah's avatar
Sarah

Great customer service

5
So far I have received great customer service, easy to navigate site. Reviewed on: 6th October 2021
Julie Bates's avatar
Julie Bates

Ok by me

5
Does exactly what it does on the can Reviewed on: 6th October 2021
Mark Clayson's avatar
Mark Clayson

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