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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Purely pets totally amazing

Purely pets are great value for money, and easy process to make a claim. Reviewed on: 10th September 2020

Excellent company

I have needed to use my insurance on two occasions for two of my dogs. It was dealt with very quickly and efficiently. Also needed some questions answered by telephone. The girls were lovely and very patient. Reviewed on: 10th September 2020

Great service good price

Good service all aspects of the insurance clearly explained. Nice friendly staff Reviewed on: 10th September 2020

Hard to fathom

The websitr is very difficult to work with and confusing. The option to contact customer service is hard to find but when you can get through to them it is first rate. If the website is improved then I am sure my opinions will alter. Reviewed on: 10th September 2020

recomend

highly recommend them reasonably priced Reviewed on: 10th September 2020

Marvellous service

Professional but friendly, I felt looked after ! Reviewed on: 10th September 2020

Good service

They are easy to use and my policy cover the needs of my pet. I've had not issues when we needed to make a claim. The staff are always helpful. Reviewed on: 10th September 2020

Competitive prices

my dog has no existing conditions, so I can easily change insurance provider without any adverse consequences - but I keep choosing Purely Pets because they provide a range of service levels at competitive prices when you view the results on comparison websites. Reviewed on: 10th September 2020

Lovely company to deal with

Dealt very quickly with my claim, nice to have a smooth passage Reviewed on: 10th September 2020

Quality pet insurance at a competitive price

Got my quote online with purely pets who offered great cover at a competitive price 24/7 vet phone line and added bonus and reassuring Reviewed on: 10th September 2020

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