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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Good value cat insurance

This insurance was easy to set up online and the best value I could find Reviewed on: 10th September 2020

Wonderful

Really friendly service and incredibly easy Reviewed on: 10th September 2020

Easy to use

Website easy to use, premiums are good value. Reviewed on: 10th September 2020

A Star

Easy to take out policy, exactly what I needed Reviewed on: 10th September 2020

Great price, customer service and response times

Purely Pets have always been great value for money, and when our cat was ill, their online form was easy and quickly processed. Any questions I had were quickly answered on their online chat. Reviewed on: 10th September 2020

Purely Pets My Graces insurance

Purely pets insurance is a reasonable priced pet insurance with a low excess amount. It is there for your pets in times of need for treatment that you maybe cannot afford and takes the weight off your shoulders Reviewed on: 10th September 2020

Hell to the yeah.

See the world through whiskey glasses. Reviewed on: 10th September 2020

First class

First class company, easy to deal with, and great customer services Reviewed on: 10th September 2020

Good cover at a reasonable price

Good insurance cover at a reasonable price. Have been with purely pets for 4 years now. Easy to set up and no major price hikes when renewal due. Perfect! Reviewed on: 10th September 2020

Glad we picked Purely Pets

Thankfully we have only had to deal with purely pets on one occasion when our dog got sick. They were helpful from the start of the claim to the end. The service was efficient and couldn’t recommend them enough. Reviewed on: 10th September 2020

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