Write a review

Go to business site

Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

View other Purely Pets products

4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

Visit provider site Read all reviews See your review

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

The best

easy to access, staff very promptly, nice and kind. Reviewed on: 10th September 2020

Easy to understand and great level of cover

Purely pets have such easy polices to understand and their free information services have been a huge time and money saver when worrying about my pet. Reviewed on: 10th September 2020

Very friendly and easy to deal with

Great prices. Excellent cover. Would definitely recommend Reviewed on: 10th September 2020

Purely Paws Up

Nothing but compliments, having used quite a few pet insurers over the last twenty years I can confidently say that Purely Pets are Purely Purrfect :-) Reviewed on: 10th September 2020

Very helpful when your on the phone nothing is a problem when asking questions

Always helpful when you need advice Reviewed on: 10th September 2020

Excellent service every time and great value for money

I’ve sadly had to make two claims for my little dog and both have been stress free from the claim side of things, no quibble just got on with processing the claim which is what you need when you have a poorly pet. Reviewed on: 10th September 2020

Purely purrfect

So I've been with the purely pets for a few years now. I've had to make claims on a number of occasions and it has always been fast and stress free. When I've had to call for queries I've never had to wait long in a queue and always spoke to friendly helpful members of staff. I regularly. Recomend them to friends and clients both. Reviewed on: 10th September 2020

Great cover and amazing customer service!

The cover you can get for your money is so much better compared to others! I did so much research and this was by far the best I could get! Customer service is great also, always willing to help and do what they can! Reviewed on: 10th September 2020

Straight forward Pet Insurance

Easy to take out. Just love the fact I can ring up 24/7 for veterinary advice if my pet is sick or insured. Gives me true peace of mind. Reviewed on: 10th September 2020

So easy

I haven’t had to make a claim yet but signing up was easy, and it saved me almost £400 a month by changing to Purely Pets. Reviewed on: 10th September 2020

Alternative products

Pet Insurance
from Allianz 2.50 from 7 reviews
Pet insurance
from John Lewis 1.49 from 46 reviews
Pet insurance
from CoverMy Pet 2.08 from 24 reviews

Join Smart Money People

Keep up to date on ratings of your favourite businesses. Find out about our awards and write new reviews with ease

Create an account

News, guides and insight from our team

View resource hub