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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Amazing service

Hassle free, straight forward communication during a stressful and traumatic time with my dog Reviewed on: 10th September 2020

Good insurer

Healthy client/provider relationship. Don't send lots of junk mail, the policy covers a lot more than others of similar price. Very happy. Reviewed on: 10th September 2020

Excellent service

Had a few problems to start as some details were not correct but they were quickly resolved Reviewed on: 10th September 2020

Easy to use portal

We had to make a claim for our dog's illness & found the online portal was easy to use & they kept us up to date by email as the claim progressed. The fact that they eventually paid out on the claim helped, of course! Reviewed on: 10th September 2020

Good Value

Good Value and easy to get quotes etc Reviewed on: 10th September 2020

Purely pets purely perfect

Purely pets are Brilliant very understanding and listen to the customers needs before selling them the perfect pet insurance for there fur babies needs never pushing you into or trying to sell you add ins that you don’t need or want and the premiums are value for money as well that’s why they get my vote for pet insurer of the year Reviewed on: 10th September 2020

Great

Good and fast service and very reliable quick to sort out problems Reviewed on: 10th September 2020

Good

Purely pet insurance were very efficient and made buying my pet insurance simple and very reasonable priced Reviewed on: 10th September 2020

Helpful and honest

Purely pets were kind and helpful during the sudden illness of my spaniel. They were understanding of my upset and paid out in full. Thank you. Reviewed on: 10th September 2020

Excellent first clasnservice

I’m lucky only have had limited use but always a pleasure to deal with Reviewed on: 10th September 2020

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