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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

THE BEST COMPANY!

I have been with several insurance providers but NONE greater or more Efficient than Purely Pets. From their website to their staff, the entire experience is a dream. Thank you so much for making it so easy PP! Reviewed on: 10th September 2020

Excellent insurance company

I changed to Purely Pets insurance this year for my retriever as they were unbeaten on price. They have excellent customer service and are very friendly and seem to really care about your beloved pets. Reviewed on: 10th September 2020

Mr G Pritchard

Essay to understand good price saved money Reviewed on: 10th September 2020

The best for my dog

I wanted the best pet insurance for my dog and I found it with Purely Pets. A first class service from people who care. Need I say more? Reviewed on: 10th September 2020

Simple easy pet insurance

Easy to sign up, competitive pricing, easy to read policy Reviewed on: 10th September 2020

Great insurer

Reasonable pricing vs. coverage, good service Reviewed on: 10th September 2020

Saved my dogs life

sid my little Yorkie has had Pancretitis and now has Cushings Disease Your insurance pays out without hesitation Reviewed on: 10th September 2020

Brilliant pet insurance

Very easy to set up a policy which is clear and easy to understand how to claim Reviewed on: 10th September 2020

Smiles all round

A good plicy good prices, and good people Reviewed on: 10th September 2020

Very helpful

Haven't had to claim but we nearly did and the information given and advice was very helpful Reviewed on: 10th September 2020

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