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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.79 (2030 reviews)

View other Purely Pets products

4.70

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

200% increase in 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

John Wick Era

Let me tell you about this company. I have had a year plus ongoing complaint so much so I'm first name terms with the Escalations team. Anyway that aside. Monday morning 4am my beautiful dog takes a negative turn, I do what anyone would do which is call the vet, I rush to the out of hours vet which is half an hour away. By 5am I'm crying and being informed that she has heart failure and her lungs are full of fluid. The choices are to try and pain relief and do as much as they can or euthanasia. Can't even say it without getting upset. What I should have done is consult the small print of my policy because, I should have left her on oxygen and comatose for 43 days which is then 36 months. Because guess what these sneaky something-holes have inserted into there contract. No cementation fees until your policy is 36 months. Mine was 34 weeks and 2 weeks. You're reading this going - well no big deal that's the policy. Yeah I get that. That doesn't diminish the overall standard of fights I've had with Purely Pets and this is the topper. I mean come on, what kind of clause even is that? In many ways it isn't even about the money £300 it is what it is. Its the rawness of feeling. See how you feel if you fall foul of being unfortunate of these. Reviewed on: 14th February 2024

Awesome cover and customer service

Fantastic coming any with really great customer service Reviewed on: 14th September 2021

Great value

Always helpful, there when you need them Reviewed on: 13th September 2021

Great product/service

Great level of cover, competitive price excellent service Reviewed on: 12th September 2021

Why not the best?

We found the whole experience of getting insurance so much easier than others and were encouraged by the efficiency of the team Reviewed on: 11th September 2021

Excellent service

Always pleasant and helpful and kind when you call Reviewed on: 9th September 2021

Excellent value for money

Very reasonable premiums, especially for older dogs Reviewed on: 9th September 2021

Great service provided at reasonable prices

Great price for the service provided its all about the pets nothing else Reviewed on: 9th September 2021

Very good

Fortunately I haven’t had to claim from them, however when I have renewed my insurance each year everyone I have spoken to has been very helpful and knowledgeable ensuring I get the best price each time Reviewed on: 9th September 2021

Excellent company

Looked all over internet and nothing come close to my cover or price. Reviewed on: 9th September 2021

Pet Insurance

Cheapest Pet Insurance on the market Reviewed on: 9th September 2021

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