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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Very reasonable price

Thankfully I have never had to claim but we switched to purely pets as they had good reviews and was a reasonable price Reviewed on: 30th June 2020

Great company

I have had to contact Purely pets a few times and they have been very good to deal with. Would highly recommend them. Reviewed on: 30th June 2020

Inflated renewals for existing vs new customers

Frustrated and disappointed to see that a new customer can get a equivalent ( actually slightly better) policy for sub £30/m when my renewal was quoted at >£50/m. When I called up to discuss my renewal premium was reduced slightly but still >25% more than the cost for the same for a new customer. That sucks. Reviewed on: 30th June 2020

Very good customer service

All ways up to date information on all the good service they offer for our loved animals Reviewed on: 30th June 2020

Highly efficient and friendly service

We have 3 dogs insured through Purely Pets. To date have made one claim only but found the experience quick , easy and very friendly and supportive . Reviewed on: 30th June 2020

Great!

Easy to understand, set up, and then RELAX Reviewed on: 30th June 2020

Stress Free Insurance.

I contacted Purely Pets just after buying our retriever Labrador puppy. Good price quoted for the cover we wanted. All very simple, and we are not bombarded with emails afterwards; but know they are there if needed. Reviewed on: 30th June 2020

Excellent service, very helpful and polite to customers.

Customer service was excellent, answered to all my questions very patiently, and guided me appropriately and gave my choice. Reviewed on: 30th June 2020

Help for Monty

Our Pug Monty needed an Operation to help him breath and Purely Pets were there to help us financially when we needed them. We are Pensioners and are so pleased we decided to insure our precious pet with them. Reviewed on: 30th June 2020

Really easy to set up and comprehensive cover

Will be renewing with Purely Pets as they have a very comprehensive cover which means that I am safe in the knowledge that my cat/baby is protected. Reviewed on: 30th June 2020

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