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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Fast efficient and trustworthy

Good communication, excellent service Reviewed on: 29th June 2020

Highly recommended

I joined purely pets because from other users have confirmed that when it comes to making a claim, they stand over everything So far I haven’t had to make a claim Reviewed on: 29th June 2020

Great service.

Had a great experience with my claim. It was dealt with quite quickly considering it was during COVID-19 lockdown Reviewed on: 29th June 2020

Purely pets review

My pet is insured with purely pets and although thankfully I’ve not yet had to use the insurance I have never had any issues with purely pets, I get regular update emails and have never had any issues with payments. I feel safe knowing my pet is insured with them Reviewed on: 29th June 2020

MYvote

great service nice and easy site 2 use well done Reviewed on: 29th June 2020

Very competitive

So easy to arrange, got full cover for my dog. Very reasonable priced and very competitive priced. Would highly recommend this company to all my family and all my friends. Reviewed on: 29th June 2020

Purely perfect for pets

Excellent value for money and so straightforward Reviewed on: 29th June 2020

Efficient service

I have found that when I have called purley pets the are polite and professional, quick to answer your questions and with good empathy towards your pet and the situation. So I am happy with the service they provide and hope this will continue. Reviewed on: 29th June 2020

The human touch

I have been unfortunate to lose 2 precious pets in the last 2 years and on each occasion when I needed to make a claim, the staff at purely pets have been sympathetic and helpful in sorting out my claim. Reviewed on: 29th June 2020

Good customer service

Really good customer service and overall pleased with how the claim was processed. Paperwork was sent through and the vet and the company dealt with the rest, as we lost our pet this was much appreciated as it was stress free. The online portal means you can claim and check the process of on-going claims. We have a new policy now with our new pet and would recommend to others. Reviewed on: 29th June 2020

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