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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Lovely staff

After discovering my dog had a long term illness, I had to ring numerous times . The staff are always sympathetic and very helpful. Reviewed on: 29th June 2020

Excellent customer service

Excellent service, knowledgable and helpful staff. Reviewed on: 29th June 2020

Happy customer

Found setting up was easy , so far not had to make a claim. Chose purely pets for the benefit amounts and excess and competitive rates. Reviewed on: 29th June 2020

Very helpful and easy to understand

Made my life easier by making it easier to understand Reviewed on: 29th June 2020

Excellent cover

I insured my previous cat with Purely Pets who sadly passed away 2 years ago. During the last two years of his life he had various issues which were all covered with no quibbles. Neither did the premium go up astronomically once he became ill. I have insured my two new kittens with Purely Pets for this reason. I honestly think when you combine the very competitive premiums with the service and cover provided Purely Pets can't be beaten. Reviewed on: 29th June 2020

Amazing

Really easy to use the online portal and really helpful and friendly staff Reviewed on: 29th June 2020

Good hassle free claim

My dog had an ongoing problem through the Corona virus saga an we needed to claim no hassle emails and questions and quickly no problem Reviewed on: 29th June 2020

Best price around

Their website is very easy to navigate around and offered the best package for us at the best price. I wish I had heard of them sooner! Reviewed on: 29th June 2020

On line vet

I called the online vet and what a wonderful, friendly vet. Gave me the best advice for Minet. Reviewed on: 29th June 2020

very easy to use

I found this insurance very easy to quote was reasonable price for my age dog all online policy so easy to understand and can claim online really happy for the service so far Reviewed on: 29th June 2020

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