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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Good value cover

Very good value cover. Easy to set up online. Would recommend. Reviewed on: 29th June 2020

Cheap

Hopefully good service and when I have phoned, always happy to oblige. Reviewed on: 29th June 2020

Great Insurance

I’ve been with purely pets for 4 years now, and they’ve always been very good value. Reviewed on: 29th June 2020

Great pet insurance and a great price

As yet I haven't had to claim but when I started with the insurance online there were a couple of things I didn't understand so phoned them and got a very prompt and very patient explanation, thank you Reviewed on: 29th June 2020

Great Pet People

Great pet insurance at good prices and helpful customer service Reviewed on: 29th June 2020

Lovely clear advice

From the initial phone call through to making a decision to choose purely pets, the advice given to me about the cover that I required and the options that were available to me were made very clear and precise. The service is top class and second to none. Reviewed on: 29th June 2020

Excellent service

Well organised company. No hassle sorting price very competitive. Had no doubt in signing up. Reviewed on: 29th June 2020

Reasonably priced pet insurance

Easy to arrange and deal with. Happy to recommend Reviewed on: 29th June 2020

Excellent Pet insurance

Never had any trouble with Purely Pets. Competitive prices and good service. Reviewed on: 29th June 2020

Very professional

Very polite and very helpful with their advice Reviewed on: 29th June 2020

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