Insurance choice awards winners 2026

Last night, we celebrated the eleventh annual Insurance choice awards at Merchant Taylors' Hall in London, hosted by comedian Fiona Allen. Recognising excellence in UK insurance, this marked the last of Smart Money People's three industry-leading awards events this year, following the British bank awards and Consumer credit awards. Across all three, we received over 557,000 votes, highlighting the incredible engagement from consumers sharing their experiences of financial services.

Saga retained its crown of ‘Best British insurance company’ based on customer reviews on Smart Money People's platform. The company also retained ‘Best health insurance provider’, alongside winning ‘Best home insurance provider’.

One Call Insurance continued its impressive run, winning ‘Best British insurance broker’ for the sixth consecutive year, as well as securing ‘Best personal insurance broker’ and ‘Best commercial insurance broker’ for the third time each.

Collingwood also enjoyed another successful year, winning ‘Best motor insurance provider’ for the fourth time and ‘Customer service champion’ for the third time. Meanwhile, Ripe Insurance took home ‘Treating customers fairly champion’, and Caravan and Motorhome Club won ‘Best caravan cover provider’ for an impressive seventh time, alongside securing ‘Innovation of the year’.

Commenting on the results, Peer Jelendorf, CEO of Smart Money People, said:

“Insurance plays such an important role in protecting people, their families and the things that matter most to them. Customers need to feel confident that their insurance provider will be there when it matters.

“It's fantastic to see so many companies recognised for delivering excellent customer experiences. Established names continue to perform well, while specialist providers are showing just how important it is to understand their customers' needs. The results highlight the importance of great customer service, fair treatment and continuing to innovate in an industry that plays such a vital role in people's lives.

“What makes these awards particularly special is that they're driven entirely by customer feedback and reviews left on Smart Money People. It's the customers themselves who decide the winners, making this recognition a real reflection of their experiences. Congratulations to all our finalists and winners, who should be incredibly proud of their achievements.”

A huge thank you to everybody who has left a review and voted in this year's awards. And thanks to all of our new entrants and returning regulars who've participated.

The winners in the Insurance choice awards 2026 are:

Headline awards

• Best British insurance company – Saga
• Best British insurance broker – One Call Insurance
• Customer service champion – Collingwood
• Treating customers fairly champion – Ripe Insurance
• Innovation of the year – Caravan and Motorhome Club

Insurance-specific awards

• Best motor insurance provider – Collingwood
• Best caravan cover provider – Caravan and Motorhome Club
• Best cycle insurance provider – Laka
• Best home insurance provider – Saga
• Best landlord insurance provider – Discount Insurance
• Best motorhome insurance provider – Caravan Guard
• Best specialist insurance provider – Craftinsure
• Best health insurance provider – Saga
• Best travel insurance provider – goodtogo
• Best wedding insurance provider – Wedinsure

Broker awards

• Best personal insurance broker – One Call Insurance
• Best commercial insurance broker – One Call Insurance

Partner awards

• Technology partner of the year – Voyc
• Premium finance partner of the year – Premium Credit Ltd
• Consultancy of the year – Ninety Consulting

About the insurance choice awards

Now in their eleventh year, the awards are determined by asking customers to vote for their favourite insurance provider or broker by leaving them a rating out of five and then a review on the Smart Money People website. Smart Money People also asks customers to give a rating for customer service, NPS, value for money and whether they felt fairly treated.

The Insurance choice awards will be back in 2027!

Voting will open for the twelfth annual Insurance choice awards on 5 July 2027, so save the date.