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Vitality: Health insurance reviews

Name: Health insurance
Rating: 1.43 (218 reviews)

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1.37

Based on 218 reviews, last reviewed 27th Nov 2025

100% increase in 5 star reviews

in the past 90 days

600% increase in 1 star reviews

in the past 90 days

10%

88%

Latest highest rating:

5

Lots of perks easy to understand great app Lots of perks easy to understand great app Reviewed on: 5th September 2025

Latest lowest rating:

1

Save yourselves I’ve had a disappointing experience with Vitality after being a member for a year. I initially took out a policy from September to September, and rais... Read more Reviewed on: 27th November 2025

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About this product

Vitality private health insurance gives you access to private healthcare and helps you cover the cost.

Access specialist treatment including mental health support, cancer care and physiotherapy. With Vitality health insurance, you choose where you’re treated and you can use your plan alongside NHS care.

Vitality health insurance reviews help you find out what it’s really like to be a customer. If you’ve used Vitality before, you can also leave a review and share your experience.

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Vitality Health insurance reviews (218)

Unethical, Uncaring and Uncoordinated Staff and Systems

Put my payments for reimbursement on hold as they are stupid, different computer systems and teams do not communicate. You have to call the same number and can pushed across three teams of half wits, each of whom are rude and obtuse - seeking to make you ‘not bother’ so they can keep the money and pay out. The most unethical and manipulative pack of chumps you could imagine. Their App is ‘atrocious’ and their teams feckless, unhelpful and incapable. Avoid this shower of shite! Reviewed on: 10th December 2021

I wish I can rate 0

If you want to waste your money , Vitality is here to help. Stay away from them, they won’t help instead they will let you die at home Reviewed on: 4th December 2021

Legal way to scam you when you are most vulnerable

I had this insurance for 2 years and it was completely useless. evetime they either rejected the claim or made so much hassle for me to submit it that it was impossible to do. It has cost me more money just to make the claims that were later rejected than what they ever paid for anything. And it has cost me 10x over what I would have paid If I just went to private practice and payed from pocket. It is just a bunch of idiots calling each other and pretending that they are providing a service. Complete scam, stay away, do not get swayed by their marketing sales reps, they are completely miss representing the claim process and make it look like you can actually get something out of this. Reviewed on: 24th November 2021

Do not take out life insurance with this company

Vitality_UK your handling of claims and medical knowledge of your assessing team is completly imcompetent - My advice to others - DO NOT TAKE OUT LIFE INSURANCE WITH THIS COMPANY - My dad passed away and this company are doing everything possible to avoid paying a relatively straight forward claim. I now have to get solicitors and the financial ombudsman involved. They are great and helpful when getting you signed up but this is exactly the opposite when you need to make a claim. My dad trusted this company and they have let him down - if you want to protect your family by taking out life insurance then do not get involved with this company - your family deserve better than the complete incompetency of this company. Reviewed on: 12th November 2021

Awful company

Do not go with Vitality. They do not cover anything. They do not respond if you call or if you email. I’m awaiting calls from weeks ago. The app doesn’t work properly so you will have to be on the phone to tech people. Save yourself the time of cancelling in a few months time because if you ever need to make a claim, you will end up cancelling immediately. Reviewed on: 8th November 2021

Extremely poor customer service rendering health care inaccessible

Their customer service is awful with ridiculous wait times that prevent you accessing care. No option to ask for a callback which would at least save you having to sit and listen to the same loop of muzak until it breaks your will and you give up. Any company that actually gave two hoots about their customers beyond gobbling their money would employ enough staff to provide a service. Reviewed on: 5th November 2021

Do not use Vitality

Vitality wont cover you for practically anything. if you have ever had a symptom before the plan they wont cover, even if its not related. They have tried to say something is related even though it is totally different. They said they would make a decision in 3 days... 8 weeks later and still waiting. I have called 4 times in the last 2 weeks and i'm told somebody will ring back by 6.30 but they never get back to me. AVOID THIS COMPANY! Reviewed on: 3rd November 2021

Crooks

Crooks Crooks. They are there not to pay anything other than the salaries of the employees, their CEO and advertisers. Beyond the fact that they will never pay for any claim you need to wait for 2 hours to talk to them after waiting 1 hour for someone to pass you to someone else and then wait for 1 hour more They hope you will give up. They should be audited immediately by the regulator, they are providing no service for the money they receive. I can start an insurance company my self like that. They are nothing, just crooks. Reviewed on: 29th October 2021

More (empty) promises from Vitality

More (empty) promises from Vitality Again for the third day, promises (from Laura Smith, Abby, Namrata, Kalpana, Shreyasi, Kajal among others!) for a call back that never comes (admittedly they didn't say which year it would be) I've tried WhatsApp, email, Face Book - lots of promises - but nothing else. I would strongly advise against taking health insurance with them. Reviewed on: 25th October 2021

Avoid

This company is a scam. They do not cover you for 95% of what goes on. I tried for 7 days to get through to customer service for an appointment. I had to go through 3 different numbers, a web chat and email. Calls requested were not returned and nobody seems to want to help or know anything about what you query. I was cut off after 15 minutes on multiple calls. Told that they don’t cover you in most cases, not just preexisting comditions. If you have ever experienced a symptom, you won’t be covered. Trouble is, if you have ever had a stomach pain or headache for whatever reason, you’re not covered because it was before your plan. The app for rewards doesn’t work and you have to continually ask for them to manually upload steps you do. Do not go with this company. Reviewed on: 20th October 2021

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