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Vitality: Health insurance reviews

2.16
Based on 225 reviews, last reviewed 21st Aug 2026
300% increase in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
11%
See only 4 star reviews
0%
See only 3 star reviews
0%
See only 2 star reviews
2%
See only 1 star reviews
86%

Latest highest rating:

5

Weekly awards programme is a great incentive to stay... Weekly awards programme is a great incentive to stay healthy Reviewed on: 21st August 2026
Neil B's avatar
Neil B

Latest lowest rating:

1

Not impressed Despite confirmation from the consultant of a new condition, and Vitality agreeing to pay for the appointment, I have just been informed that they ma... Read more Reviewed on: 11th August 2026
Victoria Benson's avatar
Victoria Benson

About this product

Vitality private health insurance gives you access to private healthcare and helps you cover the cost.

Access specialist treatment including mental health support, cancer care and physiotherapy. With Vitality health insurance, you choose where you’re treated and you can use your plan alongside NHS care.

Vitality health insurance reviews help you find out what it’s really like to be a customer. If you’ve used Vitality before, you can also leave a review and share your experience.

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Vitality Health insurance reviews (225)

Terrible customer service

1
Good healthcare - if you can get through to them. Just all round shitty customer service. Poor website, hard to get through - phone lines a mess. They deserve all the poor reviews on here Reviewed on: 29th April 2022

Terrible customer management and service

1
If you get this health insurance you are on your own. For example for a physio session you will be obliged to call them as their website is useless and will prevent you from getting a authorisation code at any cost. When you call them you will be bouncing around different departments and been asked the same details on an on with very little help. I suggest you spend some more money and get a proper insurance like Axa or similar Reviewed on: 13th April 2022

I have waited 9mths and my claim hasnt even been processed yet

1
I logged a call for a back injury back in August 2021, it is now April 2022, they still havnet processed the claim for approval! my status says still awaiting pre approval form from my GP who has sent it in 3 times. also I go to the gym 3-4 time a week, form 30min hiit classes plus 1hr of weights and hike 12km most weekends. I still have a bronze status and dont even qualify for a free coffee! i cannot get through to anyone, the call wait is 31 members in the queue, no response to 5 emails and the only time i did get through on the phone, the phone call cut out and nobody called back. this company needs investigation Reviewed on: 6th April 2022

long queues, clunky old website and app, poor customer service, unreliable phone lines

1
I would provide a rating of 0 if I could. This has to be the worst customer experience in my entire life. They are almost designed to make sure people do not ask for help. What an amazing business model for a medical insurance company! Reviewed on: 21st March 2022

Absolutely useless

1
MIght as well stick to your GP or A&E. Their process takes forever, no-one is available quickly to authorise any care. Avoid at all cost. I've been with them for 2 years and my attempt to claim has been an awful experience. Reviewed on: 16th March 2022

Very Bad Company !

1
horrible critical illnes policy ! Reviewed on: 16th March 2022

Avoid

1
8 weeks on since my initial consultation with a Vitality GP I am still waiting on a referral, enduring one of the most complicated claims processes I can ever recall. The NHS would have seen me within 2 weeks. You simply cannot rely on these people when you need them. Reviewed on: 7th March 2022

No response to calls or emails

1
Do not touch this company for anything health related, the customer service is the worst I have ever known, 3 call, 20 minute + wait no answer, 4 complaint emails with no response over a 2 week period. The online portal states someone will respond within 72 hours……. Still waiting 2 weeks later. They are a complete waste of time. Reviewed on: 17th February 2022

Con artists

1
Don’t waste your money on vitality they DO NOT stick to their promises. They will find a item in the small print to stop them Paying out. So please go elsewhere at all costs Reviewed on: 12th February 2022

Waste of money

1
So many bells and whistles you would be right in thinking this company doesnt know what it is... tried to get some physio help and one would think this is a fairly standard process but it is certainly not! The one hand doesnt know what the other is doing... It is very difficult to get hold of someone and I certainly do regret not going to BUPA or one of the better known companies. Please dont use them, you will regret it!!!! Reviewed on: 8th February 2022

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