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Aviva: Car insurance reviews

Name: Car insurance
Rating: 3.7 (556 reviews)

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3.70

Based on 556 reviews, last reviewed 17th Apr 2026

400% increase in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

50%

23%

21%

Latest highest rating:

5

Very good insurance, although having to pay for extr... Very good insurance, although having to pay for extras wasn't great. The rest was a pleasure, including their carbon offseting scheme. Reviewed on: 17th April 2026

Latest lowest rating:

1

I had an accident a woman hit me in the parking lot... I had an accident a woman hit me in the parking lot in the side of the car I contacted Aviva and they didn't do anything about it and they don't do it... Read more Reviewed on: 20th February 2026

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About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

Aviva Car insurance reviews (556)

Review of the Aviva, Car insurance:

Would recommend

I had Aviva Car insurance for 1 year and cannot complain. Lovely staff on the phone, they offered me a discount for my insurance. Would recommend. Reviewed on: 5th September 2024

Good price, good customer service

Happy with Aviva, swift customer service and an ok price. Reviewed on: 22nd August 2023

Excellent Motor Insurance

I have used Aviva for a number of insurance and annuity policies and found them to be an excellent company easy to deal with and second to none on reliability. Reviewed on: 22nd August 2023

A breeze to buy this insurance online

I bought a second car and it was a breeze to buy the insurance for the second one online. Reviewed on: 22nd August 2023

No claims but renewal increase huge

Signing up was incredibly easy but when it came up to renewal our price increased by more than half with no explanation. Reviewed on: 22nd August 2023

Useless company

Been involved in an accident which wasn't my fault. Got a hire car from enterprise. Car is burning petrol almost twice as my car. Been on phone to enterprise/insurance all week to change it. Every time hearing, they are trying to. Started talking about a category is booked under. That car just now is nowhere efficient wise similar to my one. No very helpful, nobody can actually help to swap it. Will end up with no car for a good while. Ending to give away as can't afford to keep up on petrol. Reviewed on: 21st August 2023

Shocking customer service helpline

Haven't even started my policy with Aviva but simply wanted to ask a question about my upcoming policy. Automated customer service experience was appalling. Was unable to get through to anyone. Sort it out Reviewed on: 16th August 2023

Great overall product for a great price

While Aviva isn't the cheapest, I think it is the best value for it's price point when you take into consideration what it's cover offers, as well as it's multi car discount. Reviewed on: 15th August 2023

Zero rating

Aviva Zero insurance is utter rubbish not very helpful when a claim is made even if it was not your fault! Would not recommend have had to do all the leg work myself regarding the claim no one in hand their 'chat' help is very unhelpful. Regardless of the cheap price not worth the policy when claim is made. Beware that they only offer a three door small hatch back as a courtesy car not a like for like as would expect if we're to make a claim. Even after advising that I have a family they were still adamant that they would not be 'upgrading' to a 4door or 5 door hatch back even after sending an email to the CEO the response was still the same. They took 5 days from the claim to respond which is appalling in any sense and their lack of empathy is disgusting. You have been warned Aviva Zero defacto utter sh**!! Reviewed on: 8th August 2023

Aviva Zero means ZERO claims and ZERO customer service

The company is a complete disaster. I have now had a claim outstanding for four months which this company still hasn't been able to fulfil. You cannot get hold of anybody - if you're very lucky and it's your birthday they reply within a couple of days but if you want another reply it takes at least another 24 hours. The company is a joke. Reviewed on: 4th August 2023

Decent management but prices could be better

management experience is nice. Prices increase for no reason and they won't even match their own prices quoted for new customers. Reviewed on: 28th July 2023

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