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Aviva: Car insurance reviews

Name: Car insurance
Rating: 3.81 (550 reviews)

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3.72

Based on 550 reviews, last reviewed 1st Dec 2025

94% decrease in 5 star reviews

in the past 90 days

33% decrease in 1 star reviews

in the past 90 days

50%

23%

21%

Latest highest rating:

5

Great value. Great value. Much cheaper than other insurance. Reviewed on: 7th October 2025

Latest lowest rating:

1

auto renewed me into a policy I didn't want auto renewed me into a policy I didn't want and charged me £28 to cancel it 2 days after the start date. Please can you arrange a refund of the charg... Read more Reviewed on: 1st December 2025

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About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Car insurance reviews (550)

Aviva Car Insurance

Comprehensive policy with easy to understand terms. Website easy to navigate Reviewed on: 18th July 2022

AVOID AT ALL COSTS!!

Had an accident that wasn't my fault. Rang Aviva to get it booked in for repair and to get a courtesy van. Once the vehicle was "assessed" by O.M.C ford Oldham. (A guy in a suit walked round the vehicle without even lifting the bonnet) they deemed the vehicle safe for the road after the accident. I wasn't convinced and took it to my local mechanic to be assessed properly. Turns out my radiator was leaking and no water left in it. I rang my Aviva to let them know and they refused to deem the vehicle unsafe for use. They told me I would have to wait for 2 months for it to be repaired. After 6 hours on the phone being pushed round to different departments. They finally accepted it wasn't safe for the road and agreed to take it away within 48 hours. After more messing about with the hire vehicle it finally went in for repair. 3 days later my van has been repaired, picked the van up and drove it home to find out they have replaced the radiator but it was still leaking. By the time I got home the radiator was bone dry. I've now had to take it back again! I've made a complaint with Aviva after loosing 4 days wages with being messed about. All they could offer me was £150 compensation after I've lost £1000 in wages. Between Aviva, OMC ford Oldham and enterprise this has been the worst experience ever. I will not be renewing my business insurance with them. Reviewed on: 6th June 2022

Appalling

Aviva took my car away to repair a window. They neglected it for 5 weeks and left it sitting outside in all conditions. The car ended up a write off and all they offered was a book price. Left me £1000’s out of pocket. Avoid this company. Reviewed on: 23rd May 2022

one of the most incompetent companies

Aviva is a total rip off they charge customers beyond limit and the service they provide is the poorest I have ever received from any insurance company, please shop around for better companies and better rates before you get into this mess. I trusted Aviva for three years but I was completely wrong and should have listened to my friends not to insure my cars with Aviva, not only the prices are exorbitantly high but the customer service is so poor and incompetent they don't really care, when I met with an accident I called registered my claim which was not even registered and and was given assurance that they'll be in touch, after which I received a letter from the other party solicitors making a claim only to find out my claim wasn't registered after I called Aviva back I was told that somehow my claim hasn't been registered all they did was apologise over the phone. the worst was yet to come they sent my car to a body shop for repairs saying its Audi Recognised but my car came back worse then I could even imagine the interiors were shabby I had to clean the car myself at home and sanitise it, it was sent back again and it got even worse there was blemishes and dinks and chips put on my car and all swirl marks. I'm completed disappointed my car use to be gleaming before it went for repairs. I have now requested to send my car to a proper Audi centre and get it done again but I'm told it will at least take 8 weeks to prove that the body shop is responsible for doing so even after providing with pictures. so if you ever wanna waste your money then think twice before insuring your car with Aviva, i have finally got a new insurer which is £1200 cheaper the Aviva. Reviewed on: 11th May 2022

AVIVA - INCOMPETENCE PERSONIFIED

DO NOT INSURE YOUR VEHICLE OR ANYTHING ELSE WITH THIS SHOWER OF NUMPTIES!! Two weeks after my accident AVIVA are still unable to provide me with a courtesy car/hire car (War in Ukraine, COVID pandemic, this is just some the excuses from them). To reach this unsatisfactory outcome i had to endure 28 hrs of calls with 13 different advisors and am no further on. I did make a suggestion that i would put a SORNED vehicle that i have back on the road which initially they agreed to meeting the costs of mot/tax etc, but only two hours later they called back to say i had been misled and that they could not help. I have been constantly lied to, talked over, spoken down to and told each time i called that the complaint had been escalated to the highest level - bullsh*t!! After only a couple of calls to AVIVA your health and well being will head south so i would suggest to any prospective customers to avoid this lot and any of the companies that AVIVA own and go elsewhere - you have been warned!! Reviewed on: 28th April 2022

Worse insurance company ever.

Notified them a potential issue with my car and it is now marked with claim. put my insurance up for hundreds, I told them i dont need their help any more and they confirmed it would only be a notification, but! it has left a mark! Never claimed any money from them. what a joke of a company Reviewed on: 28th April 2022

Over 3 months & just ignored

My vehicle, being driven under 3rd Party cover, was stationary at ATS in December 2021 when an Aviva customer drove into it, causing it to be a likely financial write-off. The driver accepted total responsibility and Aviva said they would deal direct with me. Multiple E-Mails have been sent and never one response received from them. My pride and joy car has been on my driveway now for over three months. Aviva clearly does not care about people and their upset, just money. I would never have a policy with this company, will do my best to ensure family and friends avoid too and have no choice now but to find out how to take legal proceedings against them, all because they don't have the basic courtesy to communicate. Shame on you Aviva, you are a disgrace to your sector. Reviewed on: 8th April 2022

Professional & Quality Insurer

I've been with Aviva for just one year and all my contact with them has been professional and prompt. I would recommend. Reviewed on: 3rd April 2022

DONT USE THIER RECOMMENDED REPAIRERS

Seven weekas ago I had an accident on the motoway that very windy day - blown into the barrier. I should have used BMW but Aviva said it was £250 extra excess. They could move the car to a repair company near to me and provide a loan car. They did move it and seven weeks later I dont have any idea of when the car will be repaired nor do I have a loan car. The garage (IRG Bristol) fianlly says they have produced an estimate and are wating for Aviva to approve, Aviva says thay havent had it!!!! Tha garage says they dont have any loan cars and Aviva says they should hire one!! Impossible to get answers? Do I go to the Finacial Ombudsman or hire a solicitor but I dont think it likely to make a difference. So DONT use thier approved repair companies, I should have used BMW who sent a hire car (it's part of the waranty within a few hours - brillaint service but it went rapidly downhill with Aviva Reviewed on: 3rd April 2022

NO CUSTOMER SERVICE

I NEEDED TO ASK SOME INSURANCE QUESTIONS ABOUT TEMPORARY COVER AND CHANGING VEHICLE AND WHAT THESE WOULD COST. I TRIED SEVERAL DIFFERENT AVIVA NUMBERS WHICH ALL LED DOWN A SEEMINGLY ENDLESS STREAM OF OPTIONS WHICH ALL ENDED UP NOWHERE NO MATTER WHICH ONES YOU CHOOSE. THE ONLY WAY I GOT THROUGH TO AN ACTUAL PERSON WAS TO PRETEND I NEEDED TO MAKE A CLAIM AND THAT SNOTTY WOMAN PUT ME THROUGH TO CUSTOMER SERVICES WHICH LED ME STRAIGHT DOWN THE SAME OPTIONS TO NOWHERE. I'M NOT ABLE TO PURCHASE THE CAR I'M INTERESTED IN BECAUSE I CAN'T GET ANY INFORMATION FROM AVIVA, IT'S SO INFURIATING, WHY CAN'T THEY JUST ANSWER THE PHONE TO CUSTOMERS, IT WOULD BE SO SIMPLE, JUST CALL, ASK YOUR QUESTION AND DONE. I WILL BE LOOKING FOR NEW COVER WHEN MINE EXPIRES. Reviewed on: 29th March 2022

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