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Aviva: Car insurance reviews

Name: Car insurance
Rating: 3.81 (550 reviews)

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3.72

Based on 550 reviews, last reviewed 1st Dec 2025

94% decrease in 5 star reviews

in the past 90 days

50% increase in 1 star reviews

in the past 90 days

50%

23%

21%

Latest highest rating:

5

Great value. Great value. Much cheaper than other insurance. Reviewed on: 7th October 2025

Latest lowest rating:

1

auto renewed me into a policy I didn't want auto renewed me into a policy I didn't want and charged me £28 to cancel it 2 days after the start date. Please can you arrange a refund of the charg... Read more Reviewed on: 1st December 2025

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About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Car insurance reviews (550)

No respect for loyalty

Despite having a car in a cheaper band this year my insurance never goes down or even stay the same, it always increases! I asked for their best quote, told them the MANY quotes lower than them to see if they would try to price match (including one of their own companies) but they said no. Then realised I had 2 cars listed on my quote (only insuring 1) so changed it as only have 1 in household so they put my quote up because apparently it means I'm more likely to drive the car.. forgive me but I can only drive 1 car at a time no matter how many I have. Completely ridiculous and I made an immediate decision to leave, they didn't make any attempt to keep me as a customer and I won't be returning. Reviewed on: 28th August 2016

Good Insurance company

I've had no problems with Aviva they're very helpful Reviewed on: 28th August 2016

Easy, helpful, great app too

I have to say Aviva have been the best insurance company I have ever had, they are helpful and make everything easy. PLus a great app. Reviewed on: 28th August 2016

Great service, easy to use app.

I have been with Aviva for two years now. They offered me a great price for my insurance on my original car and again when I up-graded my car. It is easy to see my policies on their great app and was easy to add another person to my policy. When calling I do not wait long before I can speak to someone. Reviewed on: 25th August 2016

Aviva Car Insurance : Some faults but also some outstanding customer service!

My family were in the very unfortunate position that we were involved in a road traffic accident last week whereby we were hit from behind by another driver who totally admit responsibility. At first I thought this was going to be very straight forward and the first thing we did was submit a claim form on line on the evening of the accident so that it would assist Aviva especially as when you call them they advise people to submit the claim on line so they have the full details to hand. The following morning I was expecting a phone call or even an email from email with regards my case but nothing apart from the automated reply email that came back to me when I submitted the claim form. The problems then started as soon as I tried to contact Aviva by phone in that they kept me hanging on the phone for about 36 minutes on the first occasion which I had to hang up in the end thinking no one was there at all and then the 2nd time a good 28 minutes went by. Finally, I got through to some gentleman who basically had been placed on the phones with little or no knowledge at all on what to do or say with customers. I was honestly put on hold a good 5 times where he had to go off and speak with his supervisor. After now being on the phone for 56 minutes I asked a question about how soon I could get a courtesy car and then yes you guessed it ' I was put on hold again whilst he spoke with his supervisor as he didn't know what to do! '. By this time I had literally given up and told him that I would now like to make a formal complaint about the way my claim was being handled and to make sure it was logged on the system. To my amazement as soon as I said this his supervisor came straight on the phone who apologized and told me that he was being trained up! Surely a professional company like Aviva must train their staff to a what I hope is a good basic standard before they are let loose on the telephones to customers. If all new employees have been trained to a what I call a reasonable standard then if I were Mark Wilson, ( Aviva's Chief Executive ), I would certainly be having extremely strong words with the head of personal for training and development there at Aviva. After reading all my comments you might be amazed at why I have given this review of Aviva 4 stars and not just 1? Well in the afternoon I gave Aviva yet another call ready and armed ready to speak to someone senior with the intention of making my complaint heard. I then got through straight away to a lady called Gemma Britcher who I can honestly say has saved Aviva from not only losing a good customer. The lady Gemma was not only highly professional she actually spoke and listened to me as if she was not reading from a written script and went above and beyond what I call good customer service. I am not sure about the back ground or previous experience of this lady but again if I was Mark Wilson I would certainly not let her leave Aviva as companies like John Lewis would certainly employ her as one of their managers. Gemma couldn't apologise enough to me and even took the time out to ask how my family were after the accident and treated me as if she was a family member not just another number on the system. If any Aviva customer is reading this review then I guarantee you if you are lucky enough to be put through to Gemma Britcher then be rest assured you are in the best possible hands. So please, Mr Wilson, if you should read this then please pass on my sincere thanks to Gemma as she certainly deserves recognition for her service to your company. Kind regards ( Aviva Policy Holder ) Reviewed on: 23rd August 2016

Buyer Beware

Fast enough to take your money but raise all kinds of obstacles rather than pay-out. Only interested in profit. I will never use them again. Reviewed on: 23rd August 2016

Aviva Insurance

Fast, easy, simple to deal with, cheap & polite. Reviewed on: 22nd August 2016

Brilliant service

We were quoted £1200 a year with other companies to insure our car, Aviva are charging us half of that! Hassle free service & website easy to use, would happily recommend Aviva! Reviewed on: 22nd August 2016

Good renewal price for a change

Good renewal price which was very competitive - in the past I have found with some companies that the renewal goes sky high and I keep changing every year! Reviewed on: 16th August 2016

Approachable and great customer service

Aviva's customer service is fantastic and were happy to answer all my queries. Reviewed on: 15th August 2016

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