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Aviva: Health insurance reviews

1.80
Based on 189 reviews, last reviewed 5th Sep 2025
50% decrease in 5 star reviews
in the past 90 days
71% decrease in 1 star reviews
in the past 90 days
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19%
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3%
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Latest highest rating:

5

Reasonable cost, clear communication, I have had thi... Reasonable cost, clear communication, I have had this account with them for the last 9 years and have no complaints so far - luckily I haven't had to ... Read more Reviewed on: 5th September 2025
Aaron E's avatar
Aaron E

Latest lowest rating:

1

Discussed with the level of care been waiting 3 week... Discussed with the level of care been waiting 3 weeks now got an NHS appointment quicker Reviewed on: 4th September 2025
J h's avatar
J h

About this product

Aviva health insurance helps pay for private medical care for short-term injuries or illnesses.

You'll have access to a range of private hospitals and facilities that include Circle, Nuffield, Spire and NHS private units. Aviva won't increase premiums at first renewal if you haven't made a claim that's reduced your no claim discount level.

Aviva health insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

Aviva Health insurance reviews (189)

Review of the Aviva, Health insurance:

Horrendous. Utterly diabolic!

1
Horrendous. Absolutely horrendous. A nightmare. Utterly diabolic system, specifically designed to put your in constant stress, strain and struggle, so you run out of energy and give up. I have been having Aviva health insurance policy for a few years at the time I had to make a claim. Everything was fine while I paid, its a big company, so you kind of thinking you are protected, they have such a nice and shiny web site… Then when you dare to make a claim, this is where a nightmare starts. 1. No one picks up the phone for hours. Literally, for hours. No customer service presence EVER. The phone automatic msgs constantly says they are extremely busy, whatever time and day you call. You need to wait at least 45 mins on the phone to get throgh to the real person (thats the quickest I ever managed to get through after my many efforts) Im pretty sure this shortage on staff and responce is there deliberately. 2. Once you made a claim on their web site, and added all supporting documents, including GP referral and previous tests and scans (its mandotory before they even look into your claim) they suppose to contact you within 7 days. Guess what? Noone does. You have to chase them. Again. Call and wait for hours or try to get throgh their chatbot on the web site. 3. The chatbot is another nightmare. Everything is made to kick you off and not get you through to the real person. It is really hard to get through their automatic system. Sometimes just impossible. It is also, Im sure, made deliberately. 4. Once you made a claim, they will start looking for anything, literally, anything in you medical record to reject the claim. Trying to say its pre existing medical condition and etc. They try really hard, mind you. 5. Once you managed to get through these previous steps, and your claim was accepted, you still cant go to the consultant, no. They need to AUTHORISE your treatment. Otherwise its not gonna be paid for you. And this is your owns fault if you went to the doctor before they authorised any treatment in their system. They also choose a hospital for you and provide you the names of the authorised consultant. Only after this you can call to the hospital and book the appointment with a consaltant they choose. 6. Same steps happen with everything, every appointment or test you need to make. Whether its scans or tests or doctor consultations. Time flies by, appointments are not happening immediately, and here we are many months after without health issue being solved or any real result. ;) Congrats. 7. After months and months of struggle with their system, my surgery have been eventually postponed by the Spire hospital on the last day before the actual surgery. 3 weeks after the surgery assesment they suddenly decided I have to go to see a cardiologist and a GP, just to make them feel safer with what they do. ;) I have done this. And guess what? To the time I have done this (it was another month or so) the consultant who was suppose to perform this surgery just left this hospital ;))))) The end. At this point I could stand it no more! So I went to Russia (this is where Im from), and in 2 weeks there they have done all the tests and scans from scratch, prepared me for the surgery and performed the actual surgery. Done. And guess what? It was free. After this I canceled this ridiculous, torturing insurance and never looked back.) Eveything is hard, to the extent, its too much effort to make anything work. This is made deliberately by Aviva, to kick you off when you need them and cynically get their profit. And when you having health issues the last thing you want is more stress, struggle and palaver in your life. Having health issies is streessful enough. Then Aviva just adds more streess and struggle in already very hard circumstances. The whole reason of having private health insurance in the first place, is to have a stress free healthcare and fast specialist appointments. This is not what this is about. They just take your money and dont care about the rest. They dont even pick up the phone. Reviewed on: 17th January 2025

Aviva health

5
I highly recommend health insurance with Aviva. I've sorted everything in a few minutes! Easy access to website and helpful phone advisors. Reviewed on: 31st August 2020

Longstanding

4
Always felt happy dealing with Aviva Reviewed on: 25th August 2020

Speedy Diagnostic that excludes diagnostic

1
So, you buy this insurance thinking that you pay a little extra to avoid long waiting lists in this pandemic in case you need diagnostics whether anything is wrong - it's in the name - Speedy diagnostic, skip queues etc. But once you need diagnosing (ultrasound is means to diagnose something afaik), then it isn't included, so essentially you have to join NHS queues to have it done. Of course they say it's in the term and condition however I failed to find where. Complete and utter waste of money! Reviewed on: 10th August 2020

Rip off on child's health insurance premiums.

1
I bought health insurance policy for my kid when he was not even 2 y.o. - I was an older mother, he started having bad colds when starting nursery - so I bought for the peace of mind. 5 years on, not a single claim - the premium is up almost twice. I tried to talk to them about it last year, wondering what happened to "no claim bonus" - no result, the agent was absolutely dreadful. Avoid this company, try something different for the sake of your money, or just set money aside as your emergency fund. Reviewed on: 5th August 2020

Pointless

1
We took this out for entire family. Every time we wanted to go private they had a reason why we couldn’t, even though when we bought the policy they were reassuring us it would be used for anything other than pre existing conditions. It was such hard work getting any treatment/ appointments through them it was easier just to wait for nHs appointments Reviewed on: 15th July 2020

Bespoke policy especially for C.I. residents, unbeatable value providing essential peace of mind.

5
Been with Aviva's Channel Island policy for some years now and find it second to none. Reviewed on: 14th July 2020

Disappointed

1
from initial contact to claim to the decision took over 3 weeks. They declined my claim despite never having my current complaint before. This company is not a company to do business with. I have today cancelled my account with them. To make matters worse this was my first claim. Dont be fooled by what they tell you to get your money. Stay well clear. You have been warned. Reviewed on: 24th June 2020

Avoid at all costs

1
10 years a customer, never claimed once, pay over 100 monthly. During pandemic i call only to be told I cannot see a GP. Soon after i want to cancel then they start dragging their feet until i become confrontational. There are some experiences we shouldn't go through in life, this is one expensive experience. I am here to advise people to avoid such experiences as it never ends in your favour Reviewed on: 21st May 2020

Don't waste your time or money

1
I paid up to this service through my company healthcare. It has been the case of endless calls and emails; endless assurances that they will set up my account. Beyond being frustrating, Aviva have proven themselves incompetent and incapable of even setting up customers who have paid for the service. Right now, over a month has passed by and I have no access to this 'benefit'. I've used other private health providers for most of my adult life. Aviva is by far the WORST. Avoid at all costs. Reviewed on: 10th April 2020

NEVER, NEVER, NEVER USE THESE PEOPLE, RIP OFF!!!!

1
Had a policy through my business for 3 years, one claim, one refusal, arrogant staff when I explained that I wanted to cancel my policy, I was greeted with a smug laugh, now saddled with a £5000 bill!! Reviewed on: 9th April 2020

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