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Aviva: Health insurance reviews

2.67
Based on 211 reviews, last reviewed 23rd Sep 2026
100% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
20%
See only 4 star reviews
6%
See only 3 star reviews
1%
See only 2 star reviews
2%
See only 1 star reviews
70%

Latest highest rating:

5

Great competitive prices, great customer service, ea... Great competitive prices, great customer service, easy to deal with Reviewed on: 2nd September 2026
Ejc's avatar
Ejc

Latest lowest rating:

1

Dreadful, dishonest thieves Terrible experiences throughout the last year of cover. Incorrect advice given that delayed treatment, claims refused (but eventually paid - you have ... Read more Reviewed on: 23rd September 2026
Simon Ainsworth's avatar
Simon Ainsworth

About this product

Aviva health insurance helps pay for private medical care for short-term injuries or illnesses.

You'll have access to a range of private hospitals and facilities that include Circle, Nuffield, Spire and NHS private units. Aviva won't increase premiums at first renewal if you haven't made a claim that's reduced your no claim discount level.

Aviva health insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

Aviva Health insurance reviews (211)

Review of the Aviva, Health insurance:

Abysmal service - avoid!

1
My broker found me this policy, and I decided to proceed. I contacted them not long after policy started, and after 2 calls, waiting for over 45mins - I opted for a callback, which after a week never appeared. I’m afraid for £175 per month, I used this as a sign that I shouldn’t proceed with the policy so cancelled the DD. 1 month later they wrote asking to me complete a new DD mandate. I wrote back advising of the terrible service, to which they just cancelled the policy. A lucky escape and won’t touch them again either a barge-pole for any other policy. Reviewed on: 9th February 2025

My wife was admitted to hospital for emergency treat...

1
My wife was admitted to hospital for emergency treatment-we wrote to them and said what do you need from us.No reply. We sent bills £8ks worth, nothing for a year apart from telling us our providers were not recognised by Avila-they made that up. A year later we get a letter saying please contact us about it-we need some information. What do need? Silence . Next up we are going to sue. Reviewed on: 14th June 2026

What happened to customer service?

1
Typical large company -telephone enquiries are funnelled through a call centre, followed by a flowchart of reasons why they feel they don't have to pay a reasonable claim! Reviewed on: 27th May 2026

Easy to change coverage

5
I added some extra coverage to my policy, the process was easy and the switchover from my old policy went through with no issues, it's good value for money. Reviewed on: 16th April 2026

During my recent experience with Aviva I have found...

5
During my recent experience with Aviva I have found them very helpful and caring. They have been very transparent and have delivered on everything they have said they would. Reviewed on: 16th April 2026

Aviva - avoiding supporting customers whenever possi...

1
Aviva - avoiding supporting customers whenever possible. They will take any and every opportunity to delay, confuse, blame historic and anatomically-unrelated health conditions to avoid having to pay out. You have to fight, chase and waste your own time to try and get something that they are contractually obligated to supply. I am taking them to the small claims court as a result. Avoid! Reviewed on: 9th April 2026

Really easy set up that helped me pick the right pla...

5
Really easy set up that helped me pick the right plan for what I needed. Reviewed on: 21st March 2026

Good website easy to navigate.

4
Good website easy to navigate. Good products Reviewed on: 21st February 2026

Through my employer I was a group scheme member BUT

1
Through my employer I was a group scheme member. I was asked to submit both an invoice and a receipt for a pacemaker check. This I did on 22/12/2025. Supposed service standard - 10 working days. Today is the the 9th of February 2026 and the claim has still not been paid. Reviewed on: 9th February 2026

AVIVA Health insurance is bad for your bank balance.

1
Started in 2021 with a premium of £1117 year 2 went to £1739 then last year £2874 now £4362 after a £250 claim for a broken toe..don't get conned by their introductory offers/headline prices..... Reviewed on: 6th February 2026

AVIVA Health Insurance - Cold Stonewallers

1
My partner and I have tried to make genuine claims, but AVIVA ask so many questions and it appears they have an offshore company doing their assessments - as you get replies at 0500hrs. There customer service is awful and when my first claim was rejected - a call handler gleefully suggested that I should read the small print. One of their "overseas" reviewers suggested I may have a problem with alcohol. Reviewed on: 10th January 2026

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