Write a review

Aviva: Life Insurance reviews

Name: Life Insurance
Rating: 4.19 (108 reviews)

View other Aviva products

3.89

Based on 108 reviews, last reviewed 12th Jun 2025

200% increase in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

59%

24%

10%

Latest highest rating:

5

Simple straight forward application for life insuran... Simple straight forward application for life insurance which was easy to complete Reviewed on: 12th June 2025

Latest lowest rating:

1

Stay away. They are legalised Gangsters. Aviva will make every excuse there is rather than pay out a life policy. Waiting over 6 weeks for payment. Stay away from this company they are Legali... Read more Reviewed on: 2nd June 2025

Read all reviews See your review

About this product

Do you want to find out what life as a Aviva life insurance customer is like? Now you can! Read Aviva life insurance reviews at Smart Money People to find out what other policy holders have to say.

Aviva Life Insurance reviews (108)

Review of the Aviva, Life Insurance:

A Fantastic Policy

I've searched high and low. Aviva are the least prejudiced and most comprehensive policy providers I could find. Reviewed on: 20th August 2020

Great resources available via their app.

Great resources available via their app. Good customer service Reviewed on: 24th August 2024

Very helpful staff, clear policy, excellent communic...

Very helpful staff, clear policy, excellent communication. Easy to set up. Any problems with payment are sorted easily and quickly. Will definitely stick with them for the time being and will recommend to others. Reviewed on: 23rd August 2024

Caring & good value

I had to take a couple of months off work after I had a seizure that led to necessary brain surgery to remove my grade 3 brain cancer back in October 2022. Reviewed on: 23rd August 2024

No 1 Insurance Comapny

Good company with competitive prices. When I shopped around this company seemed a good deal. Reviewed on: 23rd May 2024

Great and easy to use!

Great and easy to use! And good cashback offers too! Reviewed on: 8th February 2024

16 years wasted paying this company who refused to pay out on life assurance,

Had a £53 p/m policy running for 16 years with terminal illness included, following a terminal diagnosis which has possibly been with me from sometime, upon informing them of this it was mentioned in small print that I must have the diagnosis before the last 18 months of the policy which other insurers I’ve spoken with find this shocking, so if you’re thinking of taking out one of these policies please check small print or sensibly don’t use AVIVA Poor Reviewed on: 19th December 2023

Life is important and so is insurance

A recognised and steady provider of various services and insurances. I ve been with them some time now. Reviewed on: 26th August 2023

Fantastic cover

My Aviva cover is a brilliant product that gives me such peace of mind. I've only ever had good service from Aviva and excellent communication. Reviewed on: 25th August 2023

Great Insurance Coverage

I am happy with the service I have received from the representative from Aviva. Everything was explained thoroughly, and the written documents were also easy to understand. I am surprised that I am covered for so many situations with just a minimal monthly insurance fee. Reviewed on: 25th August 2023

Excellent support service

They keep you updated and gives good customer support, very competitive. Reviewed on: 24th August 2023

Do you have a different Aviva product?

Share your experiences with products to help others make smarter financial decisions and learn more about different products available. Write a review

Are you a business? Get insights, reply to reviews, invite customers and understand their needs

Alternative products

Life Insurance
from LV (Liverpool Victoria) 4.42 from 42 reviews
Life Insurance
from Sainsburys Bank 5.00 from 1 reviews
Life Insurance
from Tesco Bank 4.25 from 2 reviews

Want to see more from Aviva?

Lifetime Mortgage
from Aviva 5.00 from 2 reviews
Landlord Insurance
from Aviva 4.56 from 3 reviews
Pet Insurance
from Aviva 4.16 from 11 reviews

View all products

Join Smart Money People

Keep up to date on ratings of your favourite businesses. Find out about our awards and write new reviews with ease

Create an account

News, guides and insight from our team

View resource hub