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Aviva: Life insurance reviews

Name: Life insurance
Rating: 4.15 (113 reviews)

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3.76

Based on 113 reviews, last reviewed 7th Oct 2025

100% decrease in 5 star reviews

in the past 90 days

100% decrease in 1 star reviews

in the past 90 days

57%

24%

12%

Latest highest rating:

4

Good choice, worth exploring your options Good choice, worth exploring your options Reviewed on: 10th September 2025

Latest lowest rating:

1

Aviva Life Insurancw Mother in Law passed away, Aviva Life Insurance states fast payout, between 3 and 5 working days. I actually received Probate sooner and haven't hea... Read more Reviewed on: 7th October 2025

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About this product

The Aviva Life Insurance Plan is a term insurance policy which means it lasts for a specific length of time.

You choose the length of cover you need up to 50 years, or until you’re 90 years old. The Aviva Life Insurance Plan will pay a lump sum if you pass away. You could get your lump sum early if you’re diagnosed with a terminal illness.

Aviva life insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

Aviva Life insurance reviews (113)

Review of the Aviva, Life insurance:

Shitt company Aviva insurence AVOID AVOID AVOID!

The most miserable Aviva insurance avoid it completely, completely avoid the biggest incompetents and ordinary jerks, avoid dealing with them, they actually humiliate you when it comes to the claim. They are the biggest bastards on this earth!!! I call your Aviva insurance number and you don't even bother to answer. Markerstudy emailed you countless times, called you countless times and you don't answer. I have never met insensitive and stupid people like you in my life. God forbid we'll see you in court. Fuck you bastards and idiots. I'm going to give you a really strong review so people will invite you!!! Reviewed on: 19th October 2022

Great value for over 60s

Easy to set up, very helpful staff. Reviewed on: 21st August 2019

Professional service

Good product explained well by Aviva rep Reviewed on: 15th July 2019

very good

Very polite, speedy and great customer service in general Reviewed on: 10th July 2019

FULL COVERAGE

Really good coverage for any eventuality Reviewed on: 7th July 2019

Not good

Paid £9.95 a month for 28yrs, when a claim had to be made was told would get £1.675 how's that work out. I'm sure it should be more. Reviewed on: 6th July 2019

Life insurance policy

I took out this policy many years ago, paying less than £2 a month. I think, in the event of a payout, it would not be a great amount as it seems to be a fixed rate -£10,000, which was a lot years ago when I took out the policy, but not worth so much today. Reviewed on: 9th June 2019

Easy

Wanted fixed term life insurance. Got a competitive quote from Aviva. Filled in online forms. Signed paperwork when arrived in post. Now covered for a small monthly fee. Easy. Reviewed on: 5th June 2019

good product

well priced cover and easy to understand Reviewed on: 17th April 2019

Easy to set up

Really simple to set up, and good value compared to competitors. Would be great to have a few more added benefits, but have found them to be trustworthy and decent customer service. Reviewed on: 13th September 2018

Handy

I know I'm meant to shop around, but Aviva always seem to keep my insurance business. Good products and service and a happy to help attitude! Reviewed on: 9th September 2018

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