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Aviva: Pension reviews

1.97
Based on 182 reviews, last reviewed 22nd Dec 2025
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Latest highest rating:

4

old fashioned processes Good company but some old fashioned processes (need to download and print off forms and then send them in the post). Very limited functionality on the... Read more Reviewed on: 7th September 2025
Adrian M's avatar
Adrian M

Latest lowest rating:

1

Incredibly slow & frustrating to deal with I have been trying to cash in a small pension for over two months. The initial international call took over an hour during which it felt like they we... Read more Reviewed on: 22nd December 2025
Cat 's avatar
Cat

About this product

Aviva offer a self-invested personal pension (SIPP).

There are five ways to invest in the Aviva SIPP. You can decide between the Universal Retirement Fund, a ready-made fund or choose an option from a fund shortlist provided by experts. You can also build your own portfolio or buy and sell shares and investments.

Aviva pension reviews share what it's like to have this pension. If you've used Aviva before, you can also leave your own review.

Aviva Pension reviews (182)

Review of the Aviva, Pension:

Still Waiting For My Late Fathers Money 3 Years Later After His Death !

1
My Late Father Mr Anthony James Wilcox Died On 5 June 2019 He Had An Investment With Aviva - At The Time Of His Death It Was £6.000 - Me His Daughter & Executor Of My Late Fathers Estate Has Been In Constant Battle With This Shabby Excuse Of A Company For Them To Pay Out His Money - It Is Now March 2022 & Im STILL WAITING Nearly 3 YEARS AFTER HIS DEATH ! I Have Even Hired A Solicitor At The Familys Expense To Get My Late Fathers Money Back But To NO Avail - This Back Street Shabby Excuse Of A Company Has Done NOTHING But Make Excuses Since 2019 - Even Blaming It On Covid ! Where As My FATHER DIED WAY BEFORE COVID BEGAN ! Absolutely Disgusting & All The While They Are Dragging Their Feet In NOT PAYING WHAT IS RIGHTLY OUR FAMILY MONEY My Late Fathers Investment Is LOSING Money ! I Was Always Made To Believe ANYONE WITH HOLDING MONEY THAT IS NOT RIGHTLY THEIRS CONSTITUTES THEFT ! AVOID This Shabby Back Street Company At ALL COSTS - Go To A More REPUTABLE HONEST COMPANY That Pays Out Within Weeks Of A Person DEATH ! & NOT 3 YEARS LATER & STILL WAITING ! This Company Should Be Struck Off & Be Made To Cease Trading - I Am Now Carrying On This Battle With Aviva By Contacting My Local MP Who I Shall Inform Him Of Everything That Aviva Has Put My Family Through In The Last 3 Years & Get Back ALL The Money That Is Right Fully Ours My Advice If You Have An Investment With This Dire Company Then Cash It In NOW Because If Anything Happens To You - Your Family Will Have The Same Battle My Family Are Through 3 Years On Reviewed on: 2nd March 2022

Shocking company

1
Toxic. Avoid like the plague. Incompetent and misleading. Worst pension provider ever. Reviewed on: 31st May 2023

Brick wall of indifference

1
5 telephone calls, various e mails, and an official complaint to try to get my pension . Each time I speak to a representative I am told my query will be escalated, and any action will happen in next 48 hours. No call back ever received, or confirmation e mails. Unable to e mail any one direct just a ridiculous enquirie@ Aviva which are never answered. Missed the tax deadline, so will now have to pay an additional £4K in tax. Does Aviva actually have any money, or are they insolvent? Reviewed on: 12th April 2023

They couldnt care less

1
Claimed my pension 4 months ago and haven't received a penny, what do they think i'm living on. 7 calls and 3 letters to customer services have come to nothing, promised 3 call backs from managers, not 1 called back. Reviewed on: 8th April 2023

frustration personified

1
Been trying to switch investment funds in my pension for several weeks now. Was told prosed funds selected were not permissible in my pension type (sipp). asked for a listing of what funds were permissible, only to receive confirmation that my selection was correct. Can't get any progress from Aviva on this matter, effectively trapped in poorly performing funds with no answers to my queries apart from a couple of mailed letters that merely confirm my disbelief in trying to deal with customer service reps who appear to be following a failed script. Reviewed on: 3rd April 2023

Liars

1
I have been promised call back and they never materialise the latest being today and no call from a manager as promised. I am told a different story every time despite having emails saying something different. If this is how they treat a dying man god help you all. They could be responsible for me not being able to fulfill my dying wish. Well done Aviva Reviewed on: 28th March 2023

Useful app with good customer service

5
An app which allows you to integrate all Aviva services at. Single place Reviewed on: 14th March 2023

Unsure as pensions are confusing!

4
I have a small pension here from a secondary job. Whilst I accept it isn't as good as my NHS pension, it perhaps doesn't seem like it will be as fruitful as my NHS one. The online service is good, with lots of information though. Easy to change beneficiaries, age to claim pension etc - much easier than NHS pensions! Lots of emails too, whereas nothing from NHS Pensions! Reviewed on: 13th March 2023

Great pensions

5
Great pension and product. Staff are very helpful and knowledgeable Reviewed on: 6th March 2023

Useless

1
I have been trying to get my pension. They have you on hold for over one hour every time you phone. Once you get through they transfer you to a different department still waiting for them to sort it out. Reviewed on: 17th February 2023

Making contact

1
Avoid like the plague, 3 days in a row I’ve been trying to discuss my pensions and been on hold over an hour each time and have not yet been able to talk to a person. I want my money this rate I’ll be in my box before I get to speak to anyone. Bloody ridiculous. Ombudsman I think next step Reviewed on: 10th February 2023

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