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Aviva: Pension reviews

1.93
Based on 173 reviews, last reviewed 12th Jun 2025
50% increase in 5 star reviews
in the past 90 days
300% increase in 1 star reviews
in the past 90 days
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18%
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8%
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1%
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3%
See only 1 star reviews
70%

Latest highest rating:

5

Always happy to help. Always happy to help. Excellent customer service, low charges and brilliant website. Makes it a pleasure to be a customer. Reviewed on: 12th June 2025
Andrew J's avatar
Andrew J

Latest lowest rating:

1

Holding on to my pension single payment I have had a pension with Aviva for 25 years and 3 months ago I decided to pay a single premium into my pension plan March 17th 2025, I received an em... Read more Reviewed on: 31st May 2025
Rod S's avatar
Rod S

About this product

Aviva Pension reviews (173)

Review of the Aviva, Pension:

Pension

4
Excellent customer service when I wanted a quote for my pension Reviewed on: 29th August 2023

Impossible to draw pendion

1
Tried for 3 months to get a small pension of £2000. Dreadful customer service over an hour on hold. Constant delays after sending forms ,signed for, to make sure they received them. Complaints ignored not interested. Husband did eventually get his pension. After constant delay. My small sum is still not paid. Would never recommend this company. Have also spoken to many people having same problem. Mix of inefficiency and holding on to peoples money for gain I suspect.Thank goodness I did not have substantial pension with them. I have a teachers pension this was so easy to claim. Reviewed on: 5th February 2023

Worrying

2
Invested 166k in Jan 2020, now worth £163K (Jan 2023) - Mercer Diversified Retirement Code: GS2078491_01 Reviewed on: 30th January 2023

Pension performance 2022

1
Just received my pension statement that shows the value has dropped by nearly 25% in a low risk fund. This can only be through utter negligence and incompetence and Aviva owe all pension holders an explanation, apology and restitution, none of which will happen. I suspect the Execs remain happy though while they presided over what is best described as a fully predicable car crash. Reviewed on: 25th January 2023

do not use this company

1
very bad company almost impossible to get through on the phone at times avoid . Reviewed on: 23rd January 2023

My worst investment decision ever.

1
What can you say about a pension company that over a period of the lowest interest rates in history would have been comprehensively thrashed by a building society savings account! Put your money somewhere else, anywhere else. P.S. I have given them 1 star because I had to. Reviewed on: 19th January 2023

Poor, very poor

1
Poor, very poor performance. They do not know what they are doing. Do not go there Reviewed on: 12th January 2023

Blind leading the blind

1
Significant losses from low volitivity fund?? Does not appear they know what they are doing. Reviewed on: 9th January 2023

More interested in being woke than protecting your money

2
I has some spare cash after an endowment ended last year. I put £4000 into Aviva and used a couple of thousand to buy and sell shares with City Index. I have now lost a few hundred pounds in Aviva (I ended up drawing £2000 back out because the value was plummeting). I did, however make a few hundred buying and selling shares myself in the likes of RBS. So, if an amateur investor like me can make a good profit, why are Aviva "experts" doing so badly? The occasional emails explaining market conditions don't really hold weight when I have managed to make money myself. The fact that their website and advertising gives the impression they'd rather concentrate on being woke than protecting your investment makes them all the more annoying. Reviewed on: 28th December 2022

Big loss across a couple of years

1
The pension has declined - so there is now over 10% less in the pot relative to what went in from Salary. They appear to have done worse than if they had made blind choices in the market as far as i can tell. And been paid for the privilege. I worked hard for that money and they lost it. Not good. Reviewed on: 22nd December 2022

Appalling investment

1
Pension went down 15% in one year Reviewed on: 22nd December 2022

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