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Direct Line: Car insurance reviews

View other Direct Line products
3.92
Based on 358 reviews, last reviewed 8th Jul 2026
200% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
47%
See only 4 star reviews
25%
See only 3 star reviews
6%
See only 2 star reviews
2%
See only 1 star reviews
20%

Latest highest rating:

5

Efficient and supportive They were efficient and supportive when my car was damaged. The call handlers and drivers were polite and friendly. I was kept informed throughout. Reviewed on: 8th July 2026
Jane Turner's avatar
Jane Turner

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025
Tar T's avatar
Tar T
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About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

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Direct Line Car insurance reviews (358)

Great service

4
Prompt, efficient and friendly , I would recommend to friends and family. Reviewed on: 5th August 2020
Stewart Fraser's avatar
Stewart Fraser

Fantastic

5
Excellent customer service and competitive prices. Discounts are provided with multi cover and they don’t seem to charge loads for extras like other companies. Very impressed. Reviewed on: 27th July 2020
Christine Grainge's avatar
Christine Grainge

SIMPLE PRCEEDURE AND CLEAR COSTING

5
Simple to fill out to obtain quote foreseeable was not = no problems straight forward, unlike most who want this/that/the other Reviewed on: 27th July 2020
Michael Quick's avatar
Michael Quick

Simple, easy value

5
Direct line is by far the best car insurer. They are easy to contact and you can talk to a real adviser! Not an automated voice. They turned out to be the cheapest option than all sites on the biggest comparison websites. My family are insured with direct line so we get an even bigger discount. Whenever I have problems or need to make a claim they make it easy to to follow through with the process. Would highly recommend. Reviewed on: 19th July 2020
Pasha Maynard 's avatar
Pasha Maynard

Always reliable if a little pricey

4
Been with direct line for 15 years, always a reliable and helpful service with great benefits and a well known brand. They can be slightly more than most of the competition but with the benefits included in the standard insurance i believe it makes up for the additional you have to pay Reviewed on: 14th July 2020
Steven Jones's avatar
Steven Jones

amazing service

5
great service and pricing and overall a really good experience Reviewed on: 13th July 2020
Lisa Jones's avatar
Lisa Jones

Great Service and Great Price

5
Quibble free, simple, easy to understand and quick - what's not to like? Reviewed on: 8th July 2020
KATIE JONES's avatar
KATIE JONES

Amazing quick service

5
I had a claim with Direct Line and their service was outstanding. Not only was I in a carless situation on my precious car, but this was my first claim as a young driver so was initially not used to the process. Direct Line was there to recover my vehicle, arranged a hire vehicle as comes as standard in the policy! Great efficient and high quality service and would recommend to anyone. Reviewed on: 22nd June 2020
Jack M's avatar
Jack M

Seamless Claims Journey

5
From the initial claims registration to receiving my car back in immaculate condition after repair, the process has been seamless. I was kept up to date and had the ability to check progress of my car whilst in for repair. Fantastic service and would certainly recommend Reviewed on: 22nd June 2020
marianne's avatar
marianne

Great service

5
Great service that feels personal. Reviewed on: 22nd June 2020
Sam M's avatar
Sam M

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