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Direct Line: Car insurance reviews

View other Direct Line products
4.10
Based on 369 reviews, last reviewed 4th Sep 2026
800% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
47%
See only 4 star reviews
25%
See only 3 star reviews
7%
See only 2 star reviews
2%
See only 1 star reviews
19%

Latest highest rating:

4

satisfactory I had a good quote from Direct Line- the cheapest I could find . It was quite easy to sort out. Reviewed on: 4th September 2026
gwen's avatar
gwen

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025
Tar T's avatar
Tar T
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About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

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Direct Line Car insurance reviews (369)

Would recommend

4
Good professional service, from an expert company. Reviewed on: 20th July 2018
Tom's avatar
Tom

Excellent Efficient Service and Price

5
Excellent, no hassle service from beginning to end. Straightforward and easy. Reviewed on: 18th July 2018
Naomi Howells's avatar
Naomi Howells

Good company to deal with

4
Direct Line is a good insurer. My only reservation is that their prices are high, and haggling is required to get a good deal - I certainly wouldn't auto renew. Reviewed on: 18th July 2018
Kay's avatar
Kay

Easy Insurance

5
Excellent company with a comprehensive cover and great prices Reviewed on: 18th July 2018
Mike Bond's avatar
Mike Bond

Good but had to work for it

4
Pricing ultimately was as good as I could find but I had to call in directly to get that price. Surely it's easier to provide existing customers with best price at renewal rather than risk losing to competitors. Reviewed on: 17th July 2018
DisScrase's avatar
DisScrase

Rip off, Rude customer service staff to Repeat customers

1
Insured with Direct Line for many years. Changed car like for like - requested £61.60 extra - 3 different staff of which 2 Team Leaders could not justify what this increase was for. One said: 1. she thought it could be because it;s a new car or it could be because i'm not insured! Well dear, I change my car 29th March with complementary dealership insurance 5 days, in which time Direct Line were too busy to pick up the phone and change my car over. Today its not insured, Finally got through at lunch hour at work. The girl let's call her V,**** was totally ignorant and rude. C**** the Team Leader - Not much better said it could be because its high risk - but we don't have the break down why this is. 3rd person S**** - another team leader - was not sure either. They all sounded like robots reading off a script with no ability to actually answer a questions that they have been educated to answer. Well if you go to buy something you need to know what you are paying for right? So if Direct Line can't justify it - then you are scamming people. So looking to cancel all my policies with them and go elsewhere - time to shop around again. Stop those ridiculous expensive adverts and start taking care of your customer again like once upon a time you did. Gone to the dogs. I said I hope you recorded my calls - for your training purposes - they came across ridiculously lacking knowledge. Apparently the Manager Nuesha / Nisha Osborne was too busy to speak to me. Its with the Ombudsman now - won't hold my breathe there either. Lets try Watchdog on TV then. Reviewed on: 3rd April 2018
BK's avatar
BK

Dont Use

1
This site wouldn't put up my full review - not enough space! Just Google Direct Line and DO NOT USE!!! Reviewed on: 21st March 2018
Debbie's avatar
Debbie

great car insurance

5
not on price comparison sites but I noticed they were the cheapest plus you chose a branded and well known company. So far my experience has been great. Reviewed on: 11th February 2018
Amer Zaheer's avatar
Amer Zaheer

Excellent Efficient Service and Price

5
Easy to use website. Very competitive prices and efficient service Reviewed on: 10th February 2018
Naomi's avatar
Naomi

Great service and value for money

5
I was always a ‘comparison site’ user. I eventually opted to try some of companies that don’t use comparison sites and found some fantastic deals. I signed up and saved over £150. Reviewed on: 15th January 2018
Michael Arnott's avatar
Michael Arnott

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