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Direct Line: Car insurance reviews

Name: Car insurance
Rating: 3.92 (358 reviews)

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3.92

Based on 358 reviews, last reviewed 8th Jul 2026

200% increase in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

47%

25%

20%

Latest highest rating:

5

Efficient and supportive They were efficient and supportive when my car was damaged. The call handlers and drivers were polite and friendly. I was kept informed throughout. Reviewed on: 8th July 2026

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025

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About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

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Direct Line Car insurance reviews (358)

Great price

It was the cheapest I found. Easy to apply. Reviewed on: 6th January 2018

good website

The website is very easy to navigate. There is extra information within each section making it clear what information the customer must include. Reviewed on: 8th November 2017

Easy to do business with, great value for money

I moved my car insurance to Direct Line a couple years ago, they were very easy to do business with, and everything was very clear. They were also by far the cheapest. Reviewed on: 8th November 2017

Great product

Gave me a quote of half price compared to the insurance I was with. changed straight away. Reviewed on: 8th November 2017

Amazing customer service. Xx

I used Direct Line as they were the cheapest but having since joined I've found out about their amazing customer service. The customer service stands out and they are easily contactable via email or phone. Great if you want to go paperless. Would I recommend to all as they are professional, and value for money. If you have a car you need car insurance so you may as well have a quality company to support you. A+ xx Reviewed on: 6th November 2017

they are a big con,they attract you with small quotes as new customer but by the time you leave them you will be paying dealy

left my first insurance because l was attracted by their low quote after signing to their quote and 14 days went they say they have a claim from people l dont know that i hit their car 2 years before and they are claiming from my car insurance. i say i need to met those people to get an explaination of what they are talking about but am not given any information .my insurance goes up with ghost insurance claimers. when my contract is about over another ghost claimer comes up and my insurance goes up Reviewed on: 3rd November 2017

direct line for a simple direct quote

i bought car insurance for my son and the ease of purchase,knowledge and professional of the agent was fantastic.i would recommend them to anyone Reviewed on: 1st October 2017

Excellent value for money

I've been with Directline for nearly ten years and they are great at ringing you back and offering you a more competitive price on the previous year. Reviewed on: 1st October 2017

Best quote

Even after 10 years & always checking for other quotes from different insurers, Direct line has beaten all others time after time! Reviewed on: 30th September 2017

Good honest people

Good customer services very helpful and go to the ends to help u Reviewed on: 29th September 2017

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