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Direct Line: Car insurance reviews

Name: Car insurance
Rating: 4.10 (369 reviews)

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4.10

Based on 369 reviews, last reviewed 4th Sep 2026

800% increase in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

47%

25%

19%

Latest highest rating:

4

satisfactory I had a good quote from Direct Line- the cheapest I could find . It was quite easy to sort out. Reviewed on: 4th September 2026

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025

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About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

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Direct Line Car insurance reviews (369)

Left me with the repair bill when I was rear ended

I have been with Direct Line for my car insurance for many years (as has my partner) even though they have never been the cheapest. This was because I thought it would be wise to be insured by a well known brand who I thought I could trust. As lovely as the staff It is something I will NEVER do it again. Last year my car was hit from behind when stationary by another vehicle ( I had dash cam) and this was reported the same day to Direct Line. The operated took a detailed description of the incident and assured me that because I was stationary and hit from behind I was not at fault. Having been told this I went through the claim process and handed over the £300 excess to get my vehicle repaired. Six months on I phoned them to enquire as to what progress they had made. I was told the other driver was insured but the company who he was insured with was well known for not responding well to claims. A few months later I received a twelve page (roughly) accident report which needed to be filled in and then signed to say I was willing to appear in court should it be required, to which I immediately filled in and returned. Not sure why they didn’t send this earlier, but I assumed this was their procedure. Anyhow, a few months later I received a letter saying . . . “We have carried out extensive investigations into the responsible party and although every attempt has been made to recover the losses, our efforts have proved unsuccessful.” “ We do not believe there are realistic prospects of success if we pursue this matter further. We therefore have no alternative but to close our file” So even though I was not at fault for this accident, I was left to pay the bill for the excess (which the repairer informed me exceed the cost of the repair) and the years of increased premiums due to them not bothering to pursue the driver at fault and simply putting the claim on my record! I tell you now, I suggest anyone thinking of using them should seriously look elsewhere, like what my partner and I will do once our policies expire. Over the years I have recommended them to countless friends which I can assure you will not renew once they learn of my experience. I will never do business with them again because what’s the use of being insured if the company who you are insured with gives up pursuing any claim you make against another driver, and this is with my policy having legal protection. Reviewed on: 9th January 2018

Great price

It was the cheapest I found. Easy to apply. Reviewed on: 6th January 2018

good website

The website is very easy to navigate. There is extra information within each section making it clear what information the customer must include. Reviewed on: 8th November 2017

Easy to do business with, great value for money

I moved my car insurance to Direct Line a couple years ago, they were very easy to do business with, and everything was very clear. They were also by far the cheapest. Reviewed on: 8th November 2017

Great product

Gave me a quote of half price compared to the insurance I was with. changed straight away. Reviewed on: 8th November 2017

Amazing customer service. Xx

I used Direct Line as they were the cheapest but having since joined I've found out about their amazing customer service. The customer service stands out and they are easily contactable via email or phone. Great if you want to go paperless. Would I recommend to all as they are professional, and value for money. If you have a car you need car insurance so you may as well have a quality company to support you. A+ xx Reviewed on: 6th November 2017

they are a big con,they attract you with small quotes as new customer but by the time you leave them you will be paying dealy

left my first insurance because l was attracted by their low quote after signing to their quote and 14 days went they say they have a claim from people l dont know that i hit their car 2 years before and they are claiming from my car insurance. i say i need to met those people to get an explaination of what they are talking about but am not given any information .my insurance goes up with ghost insurance claimers. when my contract is about over another ghost claimer comes up and my insurance goes up Reviewed on: 3rd November 2017

direct line for a simple direct quote

i bought car insurance for my son and the ease of purchase,knowledge and professional of the agent was fantastic.i would recommend them to anyone Reviewed on: 1st October 2017

Excellent value for money

I've been with Directline for nearly ten years and they are great at ringing you back and offering you a more competitive price on the previous year. Reviewed on: 1st October 2017

Best quote

Even after 10 years & always checking for other quotes from different insurers, Direct line has beaten all others time after time! Reviewed on: 30th September 2017

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