Paid advertisement
Smart Money People Logo
Newsletter

Direct Line: Car insurance reviews

3.92
Based on 358 reviews, last reviewed 8th Jul 2026
200% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
47%
See only 4 star reviews
25%
See only 3 star reviews
6%
See only 2 star reviews
2%
See only 1 star reviews
20%

Latest highest rating:

5

Efficient and supportive They were efficient and supportive when my car was damaged. The call handlers and drivers were polite and friendly. I was kept informed throughout. Reviewed on: 8th July 2026
Jane Turner's avatar
Jane Turner

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025
Tar T's avatar
Tar T

About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

Review Direct Line: Car insurance now

Help others make smarter decisions by sharing your own experience. Write a review

Direct Line Car insurance reviews (358)

Fantastic

5
Fantastic customer service from beginning to end. Had a claim and the adverts are actually true. You only really find out when things go wrong what the company is made of. Very happy. Reviewed on: 28th September 2017

Car insurance renewal

4
Purchased a new car yesterday. Called Direct Line and within 10 mins insurance was sorted and I was on the road. Very helpful advisor. Reviewed on: 27th September 2017

Best Insurer

5
I've been with them for over 25 years and they provide consistently good service and prices. Staff really helpful and friendly. Reviewed on: 27th September 2017

Excellent job and service

5
I've been with them for over 25 years and they provide consistently good service and prices. Staff really helpful and friendly. Reviewed on: 27th September 2017

Good cover at a good price

4
Good cover at a good price . Trustworthy and good customer service Reviewed on: 25th September 2017

Good Service

4
Well priced quotes, good customer service Reviewed on: 21st September 2017

Very efficient and reliable

5
Competitive with renewal price and prompt when needing to call on their services Reviewed on: 20th September 2017

Great Service

5
Great service great cost would definitely reccomend Reviewed on: 19th September 2017

Overall a good service

5
I'm happy with the service Direct Line provides. When we need them, they are there to help. Reviewed on: 17th September 2017

Good Deal

5
Was very happy with our car insurance deal! Hassle free and not too expensive. Reviewed on: 17th September 2017

Do you have a different Direct Line product?

Share your experiences with products to help others make smarter financial decisions and learn more about different products available. Write a review
Are you a business? Get insights, reply to reviews, invite customers and understand their needs

Want to see more from Direct Line?

    View all products