Smart Money People Logo

Direct Line: Car insurance reviews

3.65
Based on 356 reviews, last reviewed 10th Nov 2025
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
46%
See only 4 star reviews
26%
See only 3 star reviews
6%
See only 2 star reviews
2%
See only 1 star reviews
20%

Latest highest rating:

5

Direct Line - Best Mix of Price and Services Direct Line were significantly cheaper than my current provider and after using several comparison sites, came out as the best combination of price an... Read more Reviewed on: 5th September 2025
Billy S's avatar
Billy S

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025
Tar T's avatar
Tar T

About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

Review Direct Line: Car insurance now

Help others make smarter decisions by sharing your own experience. Write a review

Direct Line Car insurance reviews (356)

Top class service

5
Recently had a serious car accident and can only praise the service from Direct Line so far. Everything is organised, communicated and efficient between customers and their different departments and partners. So glad I didn't change companies for the sake of saving a few pounds. Reviewed on: 14th September 2017

good enough

4
cheap, had no accidents so never needed the insurance...but found cheaper and they wouldn't match it when my renewal came round Reviewed on: 13th September 2017

Complete waste of money

1
Basically a few days after I purchased my car it was hit by a pedestrian who was drunk and damaged the door leaving a big dent and scratch. Direct Line were particularly unhelpful and the claim dragged on for 2.5 years. During that time I was made to pay extra for my car insurance as I had 'lost' my no claims bonus. I eventually got sick of waiting for a resolution and cancelled the claim. So not only was I out of pocket but still had a damaged car. Reviewed on: 11th September 2017

Reliable company

4
Joined my partner's insurance to mine. Website could do with simplifying. Reviewed on: 6th September 2017

Okay.. Unless you want to change your car.

2
Direct line seamed perfect when I first took car insurance out with them, cheep and a friendly service... that was until I changed my car. After insuring my car for 7 months with direct line I decided to change my car from a Peugeot 206 (1.4) to a Volkswagen polo (1.2)... To change my car through direct line insurance cost me £3000.00 for 3 months! (Which i had to pay as I'm a young driver so keeping my no claims was a huge importance.) It cost me only £700.00 to insure my polo with LV for a whole year..... Only to find out my father had a similar experience with Direct line too, but on his house insurance. Reviewed on: 5th September 2017

Good value and trusted

4
Direct Line Car Insurance is what I have been using for years. Customer service is great and I truly feel it is good value for money. I was travelling North when I had a breakdown, had no issues at all with them. Reviewed on: 4th September 2017

Always easy

5
I have been with direct line for alot of years and have always found them easy to deal with, polite and reasonable. Thank you. Reviewed on: 2nd September 2017

I swapped to Direct Line from another household company and saved £110

5
Rang to accept an online price and was met with a very courteous and polite member of staff of managed to sound interested. Quick and efficient of company Reviewed on: 2nd September 2017

Do NOT use Direct Line Breakdown Insurance

1
In brief, I have been beside the A303 for nearly 2 hours. I won't go through the various twists and turns with Direct Line - the summary is total and utter incompetence. I have been told I am likely to have a total WAIT OF 3.5 HOURS before I get picked up. And,no, this is not a bank holiday..... Reviewed on: 29th August 2017

Choice of insurer kept in the family

4
I obtained a pretty reasonable car insurance quote after I passed my test with direct line including a box to monitor my driving. I have been given several good deals of my premium because of good driving, which only increases their favourability in the eyes of myself and my mum who is also insured with them Reviewed on: 27th August 2017

Do you have a different Direct Line product?

Share your experiences with products to help others make smarter financial decisions and learn more about different products available. Write a review
Are you a business? Get insights, reply to reviews, invite customers and understand their needs

Want to see more from Direct Line?

    View all products