Paid advertisement
Smart Money People Logo
Newsletter

Direct Line: Car insurance reviews

3.92
Based on 358 reviews, last reviewed 8th Jul 2026
200% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
47%
See only 4 star reviews
25%
See only 3 star reviews
6%
See only 2 star reviews
2%
See only 1 star reviews
20%

Latest highest rating:

5

Efficient and supportive They were efficient and supportive when my car was damaged. The call handlers and drivers were polite and friendly. I was kept informed throughout. Reviewed on: 8th July 2026
Jane Turner's avatar
Jane Turner

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025
Tar T's avatar
Tar T

About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

Review Direct Line: Car insurance now

Help others make smarter decisions by sharing your own experience. Write a review

Direct Line Car insurance reviews (358)

Do NOT use Direct Line Breakdown Insurance

1
In brief, I have been beside the A303 for nearly 2 hours. I won't go through the various twists and turns with Direct Line - the summary is total and utter incompetence. I have been told I am likely to have a total WAIT OF 3.5 HOURS before I get picked up. And,no, this is not a bank holiday..... Reviewed on: 29th August 2017

Choice of insurer kept in the family

4
I obtained a pretty reasonable car insurance quote after I passed my test with direct line including a box to monitor my driving. I have been given several good deals of my premium because of good driving, which only increases their favourability in the eyes of myself and my mum who is also insured with them Reviewed on: 27th August 2017

Value for money

5
Direct Line offered the lowest quote 2 years ago when I was searching for car insurance. When it came to renewal time last year, they were still the cheapest. They also offer other great deals such as a reduction on the cost of both insurances if a partner also signs up and a reduction in the cost of house insurance, both of which we have taken up. Highly recommended. Reviewed on: 25th August 2017

Direct Line - excellent

4
I have been with them for about 12 years and have never had to make a claim so far. I have my contents and car insurance with them. Whenever I have had queries with them, they always provide the answer I am looking for. My car insurance went up when I moved to a different area and I did call them and obtained a good explanation. Very professional and honest, highly recommended. Reviewed on: 25th August 2017

Car insurance

2
Had coverage with no issues for two years and then in the thirds year my rate went up unexpectedly and they could never cover me on any bigger cars untill 21. Reviewed on: 23rd August 2017

Professional and efficient

4
Had two non fault claims with direct line compamy. Fast process and professional staff Reviewed on: 23rd August 2017

Good company

5
Been with them for 7 years, never had issues, and good value for money Reviewed on: 20th August 2017

So easy to deal with!

5
Every year Direct Line give me a price for my Car Insurance and every year nobody can beat it, impressive! Reviewed on: 18th August 2017

Great value for money

5
Far cheaper than any other provider for multicar cover Reviewed on: 16th August 2017

Comprehensive Cover Competitive Price

5
I have had car insurance cover with Direct Line for over 9 years now. I always do a thorough comparison every year and they always come out the best for price and quality of cover. Their cover is really comprehensive so there aren't too many extras to consider like they cover you for business use as standard. The process is quick and easy and they are happy to match most genuine quotes too. Reviewed on: 10th August 2017

Do you have a different Direct Line product?

Share your experiences with products to help others make smarter financial decisions and learn more about different products available. Write a review
Are you a business? Get insights, reply to reviews, invite customers and understand their needs

Want to see more from Direct Line?

    View all products