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Direct Line: Car insurance reviews

View other Direct Line products
3.92
Based on 358 reviews, last reviewed 8th Jul 2026
200% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
47%
See only 4 star reviews
25%
See only 3 star reviews
6%
See only 2 star reviews
2%
See only 1 star reviews
20%

Latest highest rating:

5

Efficient and supportive They were efficient and supportive when my car was damaged. The call handlers and drivers were polite and friendly. I was kept informed throughout. Reviewed on: 8th July 2026
Jane Turner's avatar
Jane Turner

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025
Tar T's avatar
Tar T
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About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

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Direct Line Car insurance reviews (358)

Good service and efficient

5
I've been with Direct Line for many years and have stayed with them due to good service and fair pricing. Reviewed on: 9th August 2017
Jacqueline Skidmore's avatar
Jacqueline Skidmore

Good customer service

3
Customer service is good although long call waiting time. Prices are reasonable although haggling required! Reviewed on: 9th August 2017
Emma Wright's avatar
Emma Wright

Raised prices

3
Several years with them were fine then had large premium rise. Shopped around & found much lower price. No good reason for the rise. Reviewed on: 7th August 2017
Neil Hopkinson's avatar
Neil Hopkinson

It's OK

3
Not on comparison sites and they charge more for an automatic renewal than for an on line quote so you always have to remember to do your renewal on line!!! Reviewed on: 5th August 2017
B Millar's avatar
B Millar

Extremely helpful service.

5
I can't fault Direct Line's response when I'd lost my paperwork! So friendly and helpful. Reviewed on: 2nd August 2017
Matthew Smith's avatar
Matthew Smith

Great price, top cover

5
Been with them for a while, checked around when I got my renewal notice, some were slightly cheaper, but didn't have the same benefits Reviewed on: 1st August 2017
John Ettery's avatar
John Ettery

Good claims experience

4
Third party backed into my car and denied liability. Direct Line took over the claim bring it to a satisfactory conclusion,preserving my no claims bonus Reviewed on: 1st August 2017
Charles Burfoot's avatar
Charles Burfoot

Good claims experience

4
My car was hit by a van which backed into me then denied liability. Direct Line handled the claim on my behalf and reached a totally satisfactory conclusion. Reviewed on: 1st August 2017
Charles Burfoot's avatar
Charles Burfoot

Friendly customer service & easy renewal process

5
Recently renewed our car insurance with Direct Line. Received paperwork and emails before renewal to remind me, and to outline the costs. Telephone customer service was good - well trained staff and I wasn't left on hold for ages. Probably not the very cheapest company, but not bad. Overall would recommend. Reviewed on: 27th July 2017
Charlie Hickling's avatar
Charlie Hickling

great prices excellent customer service

5
found a great deal buying direct and nothing is ever too much trouble for them, changed some plates over no charge. Reviewed on: 27th July 2017
paul's avatar
paul

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