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Direct Line: Car insurance reviews

Name: Car insurance
Rating: 3.92 (358 reviews)

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3.92

Based on 358 reviews, last reviewed 8th Jul 2026

200% increase in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

47%

25%

20%

Latest highest rating:

5

Efficient and supportive They were efficient and supportive when my car was damaged. The call handlers and drivers were polite and friendly. I was kept informed throughout. Reviewed on: 8th July 2026

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025

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About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

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Direct Line Car insurance reviews (358)

Great customer service

I've been with a Direct Line for years for my car insurance. They are competitive and I haven't had any problems. Their customer service advisors are friendly and efficient. They deserve an award! Reviewed on: 25th July 2017

Really helpful

We wanted to get another person insured and our sales advisor was really helpful. He presented the options patiently and gave us ample time to make a decision Reviewed on: 25th July 2017

Looked after me well!

I had a bit of a bump in my car (ok I reversed into a bollard...). I was rather embarrassed and needed a new door. The people I dealt with over the phone made me feel so much better about it and they sorted it all, no problem! Reviewed on: 22nd July 2017

Settled my claim quickly

Direct Line sorted my claim quickly and efficiently when I had an accident. Their premiums are competitively priced too. They asked me what my cheapest quote was, then offered me a better deal Reviewed on: 21st July 2017

Good insurance at a reasonable price

Wen on all the comparison sites and my car insurance was extautionate. Got a quote from direct line and they were cheaper by over £20 per month Reviewed on: 20th July 2017

Great for multi car insurance

We change to Direct line as their multi car insurance came in as the best for us not because they were the cheapest but almost matched the cheapest, we went for the next quote as the cover fitted in with our requirments better than other quotes. Reviewed on: 20th July 2017

Avoid Direct line like the plague!

If you have a non-fault accident, they will automatically put you on to a credit hire agreement for a replacement car without your knowledge. This unnecesarily bumps up the cost and the third party insurer will refuse to pay out. YOU WILL THEN BE LIABLE FOR EXCESSIVE CAR HIRE CHARGES AND LEGAL COSTS! Reviewed on: 18th July 2017

Easy peasy

Rang up asked questions then completed online. Reviewed on: 17th July 2017

Direct Line is Excellent

Excellent price and extremely helpful and friendly customer service. Reviewed on: 16th July 2017

straigtforward, good value for money

Direct Line have been great when we have needed to add on other drivers often for short-periods. Renewing is straightforward and the insurance seems to be good value for money Reviewed on: 15th July 2017

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